The Sun Bowl Association and its partner law firm are extending their partnership for what will still be the Glasheen, Valles & Inderman Injury Lawyers Sun Bowl Parade through at least 2029.
The three-year extension was announced Wednesday. The theme, Grand Marshall and the posthumous honorary Grand Marshall is Estine Davis also were announced for the El Paso holiday parade.
“We are thrilled to continue our partnership with Glasheen, Valles & Inderman Injury Lawyers,” Sun Bowl executive director Bernie Olivas said. “The past five years have been wonderful, and we eagerly anticipate the next three. They have helped us elevate one of El Paso’s richest traditions, which celebrates its 90th anniversary this year.”
How Sun Bowl parade got started in El Paso
The first Sun Bowl Parade was held on New Year’s Day, 1936, as a run-in to the second Sun Bowl celebrate Texas history as part of the Texas Centennial year celebration. In 1978 it moved to Thanksgiving in hopes of better weather and has been a Thanksgiving staple in El Paso since.
Other events under the Sun Bowl umbrella include the WestStar Don Haskins Sun Bowl Basketball Invitational and the Nusenda Credit Union Sun Bowl Pickleball Tournament, a youth basketball skills camp, a cheer camp, a fan golf challenge and an art exhibit.
Bret Bloomquist can be reached at bbloomquist@elpasotimes.com; @Bretbloomquist on X.
This article originally appeared on El Paso Times: Sun Bowl Parade partnership with law firm extended through 2029
Reporting by Bret Bloomquist, El Paso Times / El Paso Times
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