Body care chain Bath & Body Works is celebrating the start of the 2025-26 school year by selling products in more than 600 college campus stores.
USA TODAY reported that the brand is aiming to strengthen its connection with Gen Z consumers after being named the No. 1 fragrance brand for American teens and the third overall most-shopped at beauty store by teens in the Piper Sandler Taking Stock with Teens Spring 2025 Survey.
Bath & Body Works has partnered with ICM Distributing Company to launch nationwide kiosks, and is working with national chains such as Barnes & Noble College and Follett-operated bookstores, as well as independent campus retailers, according to Chief Merchandising Officer Betsy Schumacher.
Here’s what we know.
What products will be available at Bath & Body Works kiosks?
A variety of Bath & Body Works products will be available on college campuses, including body creams and lotions, fragrance mists, Wallflower diffusers, PocketBac hand sanitizers, lip products such as glosses and scrubs, hand soap and 3-wick candles, Schumacher said.
Scents like Champagne Toast, Mahogany Teakwood and Clean House Vibes are standout scents and will be available in these bookstores, added Schumacher.
Illinois universities with Bath & Body Works kiosks
The following Illinois locations are at Barnes & Noble College- and Follett-owned campus bookstores, according to USA TODAY. The remaining locations, not listed below, are independently owned bookstores.
This article originally appeared on Journal Star: Bath & Body Works launches kiosks in bookstores at DePaul, ISU, more Illinois schools. See list
Reporting by Hannah Hudnall and Greta Cross, USA TODAY NETWORK / Journal Star
USA TODAY Network via Reuters Connect
