Pringles is giving a summer cookout staple a bold new twist: flavored hot dog buns.
The popular snack brand announced a limited-edition line of Pringles Pop Dog Buns — potato-based hot dog buns infused with three of its signature flavors: Sour Cream & Onion, BBQ and Honey Mustard. The release comes ahead of National Hot Dog Day.
The limited-edition buns will be available on two dates in July while supplies last.
“This summer, we’re bringing the ‘Once You Pop’ experience to the center of the plate,” Mauricio Jenkins, salty snacks brand and content lead at Mars North America, said in a news release. “We wanted to take something everyone knows and completely flip it into an exciting new snackable experience.”
How to buy Pringles Pop Dog Buns
Fans will have two chances to purchase the buns: July 8 and July 15, which is National Hot Dog Day.
The buns will be available exclusively through OnceYouPopMarket.com. Customers who purchase a three-pack of Pringles for $6.97 will receive a matching three-pack of Pop Dog Buns at no additional cost, while supplies last.
The Pringles variety pack includes:
What flavors are available?
Pringles is offering three flavored buns:
Why Pringles created flavored buns
The product is part of Pringles’ new “Once You Pop” marketing campaign, which aims to reimagine everyday foods using the brand’s signature flavors.
The launch also taps into the growing trend of limited-edition food mashups and novelty products designed to generate buzz.
“With our new ‘Once You Pop’ campaign, our mission is to continually deliver the unexpected to our fans,” Jenkins said. “We’re reimagining ordinary, bland buns and transforming them into an extraordinarily flavorful experience fit for our iconic cans.”
Contributing: USA Today Network
This article originally appeared on Rochester Democrat and Chronicle: Pringles is selling flavored hot dog buns. Here’s how to get them
Reporting by Victoria E. Freile, New York Connect Team / Rochester Democrat and Chronicle
USA TODAY Network via Reuters Connect
By Victoria E. Freile, New York Connect Team | USA TODAY Network
