Kwik Trip has debuted a new mascot: Red, a tall, white chicken in a red Kwik Trip T-shirt.
The convenience store chain has announced plans to send Red to its stores across the Midwest for a series of meet-and-greet events, which will feature photo opportunities and giveaways, according to its website.
Red’s tour began with March 24 stops at stores in La Crosse and Columbus, and is scheduled to continue throughout April and into early May.
What happened to Kwik Trip’s old mascot?
Red’s debut spells the end for Kwik Trip’s old mascot, a multi-colored creature known as “The Urge,” meant to represent the sudden desire for a snack.
Kwik Trip launched a line of snacks under the “Urge!” banner in 1987, and the mascot was present in branding and commercials alongside Kwik Trip products soon after.
In a video posted to social media March 19, Kwik Trip staff parodied a scene from “The Office” in order to hold a makeshift funeral for the now former mascot.
Where can I meet Red, Kwik Trip’s new mascot?
Kwik Trip is sending Red the chicken around the Midwest for an introduction tour and sweepstakes promotion. Here’s Red’s planned stops in Wisconsin:
March 25
April 14
April 15
April 16
April 17
April 18
April 28
April 29
April 30
May 1
May 2
This article originally appeared on Milwaukee Journal Sentinel: Kwik Trip debuts Red, its new chicken mascot. Here’s what to know
Reporting by Caden Perry, Milwaukee Journal Sentinel / Milwaukee Journal Sentinel
USA TODAY Network via Reuters Connect
