Former Milwaukee Bucks president Peter Feigin has signed on as advisor for We Build Mobile Apps LLC., the parent company of AthleteApps.com.
The company, co-founded by former Buck Michael Redd, made the announcement on April 28.
“Peter has been at the forefront of success in the NBA and has helped countless organizations grow around the world,” Redd said in a statement. “Having a proven winner like him join our team is special and he will instantly help us improve across the board.”
Feigin, who served as Bucks president from 2014 to January 2026, said We Build Mobile Apps is part of the digital future of sports.
“I believe WeBuildMobileApps.com is at the forefront of this new digital economy, and AthleteApps.com will change the face of sports as we know it,” Feigin said in a statement. “We give athletes, influencers and celebrities direct ownership of their digital footprint, as well as direct access to their fans for free. I’m proud to join such a disruptive company.”
We Build Mobile Apps works with sports leagues, teams, athletes, coaches and celebrities to build apps to share content.
Feigin left his role with the Bucks in January after 12 seasons with the organization. During that time he helped run Fiserv Forum and was part of the front office during 2021 NBA Championship.
Before joining the Bucks, Feigin was chief marketing officer and revenue officer for Deluxe Entertainment Service Group in Burbank, California.
This article originally appeared on Milwaukee Journal Sentinel: Former Bucks president Peter Feigin joins AthleteApps.com parent company
Reporting by Ricardo Torres, Milwaukee Journal Sentinel / Milwaukee Journal Sentinel
USA TODAY Network via Reuters Connect
