Although we’re still in the midst of summer, football tailgates are growing near, and this unique (and tasty) limited-edition mashup makes the ultimate tailgate snack.
Cheez-It, the classic cheesy snack cracker brand, partnered with Coors Light for an unexpected collab, marking the first beer brand partnership in Cheez-It history.
The crackers are beer cheese flavored, baked with 100% real cheese and delivering a savory, tangy sauce profile with toasted spices.
“Our obsessed fans are constantly looking for bold new ways to enjoy Cheez-It, and we had the golden opportunity to bring one of America’s favorite dips to life in a whole new way,” Nicole Sorensen, vice president of marketing for Cheez-It, said in a July 22 press release.
Here’s how to get the snack.
Do Cheez-It’s Coors Light beer cheese-flavored crackers contain alcohol?
While it’s a collaboration with Coors Light, the snack crackers do not actually contain alcohol, according to Cheez-It’s website.
When will the Coors Light beer cheese-flavored Cheez-Its be available in stores?
Ready to try out the new beer cheese-flavored snack? According to the press release, the Coors Light beer cheese-flavored Cheez-It crackers hit store shelves nationwide in August, for a suggested retail price of $4.99.
An exact release date was not revealed.
Where to get the beer cheese-flavored crossover
The new Cheez-It Coors Light beer cheese-flavored snack crackers will be available at retailers nationwide. This product is available for a limited time only, so get it while you can.
This article originally appeared on Cincinnati Enquirer: Cheez-It, Coors Light collab for new snack (yes, really)
Reporting by Kaycee Sloan, Cincinnati Enquirer / Cincinnati Enquirer
USA TODAY Network via Reuters Connect
By Kaycee Sloan, Cincinnati Enquirer | USA TODAY Network
