A local Harveys Supermarket is ready to unveil itself as the newest Winn-Dixie store this weekend, and the community is invited to celebrate.
Winn-Dixie will hold a grand opening Saturday at its new Brentwood location at 201 W. 48th St., marking a milestone for the grocery chain as it completes its conversion of all former Harveys Supermarket stores to the Winn-Dixie banner.
What is happening at the new Brentwood Winn-Dixie this Saturday?
The store will host a ribbon-cutting ceremony at 10:30 a.m., followed by a community celebration from 11 a.m. to 2 p.m.
Festivities include DJ entertainment, giveaways, product sampling and kids’ activities.
Shoppers will also have the chance to win one of six $250 gift cards given away every 30 minutes for those in attendance who are 18 years old or older.
As part of the ribbon cutting, Winn-Dixie will present a $1,000 check to Groundwork Jacksonville, a local nonprofit focused on environmental and community revitalization.
Where is the new Brentwood Winn-Dixie located?
The store is at 201 W. 48th St. It is open from 7 a.m. to 9 p.m. daily.
What is significant about this store opening?
The Brentwood location is the final Harveys Supermarket to be converted to Winn-Dixie, officially completing the company’s effort to unite all of its stores under the Winn-Dixie name across Florida and southern Georgia.
The transition reflects a broader investment by the company to modernize its stores with updated designs, expanded product selections and a stronger focus on community.
When and where is the grand opening celebration?
The ribbon cutting begins at 10:30 a.m. Saturday, with the community celebration running from 11 a.m. to 2 p.m. The store is located at 201 W. 48th St. in Jacksonville’s Brentwood neighborhood.
What is new inside the store?
The Brentwood Winn-Dixie features several updated departments and additions shaped by customer and employee feedback. Refreshed sections include produce, bakery, meat, seafood, floral and grocery, each with a contemporary design and expanded inventory.
The store also has a modernized exterior and a new community room to serve as a flexible meeting space for neighborhood groups and events.
Does the new Brentwood Winn-Dixie carry Hispanic foods and products?
Yes, the store features an expanded selection of authentic Hispanic offerings woven throughout every department.
Shoppers will find produce staples such as roots, tropical fruits, plantains and fresh culantro; deli favorites including ropa vieja, sweet plantains and cold cuts; bakery items like tres leches cake and Cuban and Puerto Rican rolls; thin-cut meats such as flap meat, skirt steak and picanha; and whole snapper in the seafood section.
The company said its goal is for this store to be a cultural shopping experience serving the Brentwood community.
What deli options are available at the new store?
The enhanced deli is stocked with easy meal solutions, including a daily self-serve hot food bar, freshly prepared sandwiches and salads.
The section also carries Winn-Dixie’s Lip Lickin’ Chicken lineup of rotisserie chicken, popcorn chicken and a wing bar.
How does the Brentwood transition fit into Winn-Dixie’s larger growth plans?
The Brentwood conversion is part of Winn-Dixie’s ongoing expansion and modernization effort across Florida and South Georgia.
The company also celebrated the opening of five stores across the region, including two in Jacksonville, in recent months.
For Winn-Dixie, the Brentwood transition signals continued investment in Jacksonville neighborhoods as the hometown grocer expands into its next phase of growth.
This article originally appeared on Florida Times-Union: Winn-Dixie to open new Jacksonville store with giveaways
Reporting by Alexandria Mansfield, Jacksonville Florida Times-Union / Florida Times-Union
USA TODAY Network via Reuters Connect
By Alexandria Mansfield, Jacksonville Florida Times-Union | USA TODAY Network
