Amazon has finally spilled the beans on this year’s global Prime Day event, and it’s even bigger than we could have imagined.
Prime Day features discounts on Amazon-exclusive products, trending items and the hottest brands on the site. Prime members can also take advantage of deals across more than 35 categories, including electronics, kitchen, beauty and apparel.
After much anticipation, Amazon has revealed the dates for this year’s Prime day event — and the summer shopping deals have never been hotter! Here’s what to know.
When is Amazon Prime Day 2025?
This year, Amazon’s big summer shopping event will be Tuesday, July 8 through Friday, July 11, the company announced in a June 16 press release.
Is Amazon Prime Day always 4 days?
No. While Prime Day typically spans two days in the summer, Amazon has expanded the event to 96 hours.
“With the summer shopping event returning, for the first time for 4 days, Prime members have double the time to shop millions of deals with savings on pantry staples and snacks for summer gatherings to home improvement must-haves, back-to-school supplies, health and personal care finds, family-favorite toys, best-selling books, pet essentials, and even premium and luxury splurges,” Amazon announced.
What is ‘Today’s Big Deals’ on Amazon?
The lengthened shopping event isn’t the only new opportunity Amazon is offering this year. The retail giant will also introduce “Today’s Big Deals” — “themed daily deal drops featuring some of the most exciting deals of the event, exclusive to Prime members.” These discounts include top brands like Samsung, Kiehl’s and Levi’s. They launch daily at 2 a.m. CDT (midnight PDT) and are available for a limited time while supplies last.
Even more deals will become available as often as every five minutes during select periods, according to Amazon.
“New this year, we’re offering exclusive deals including fuel discounts for summer travel, alongside some of our lowest prices of the year from top brands. We’re also excited about our enhanced Prime for Young Adults membership, giving 18–24-year-olds the ability to enjoy new exclusive perks like 5% cash back for a limited time, plus new shopping features that make discovering personalized savings easier than ever,” Jamil Ghani, vice president of Amazon Prime, said. “Prime Day is about celebrating our members by providing them with exceptional savings and convenient delivery, and now is an excellent time to save.”
Amazon Prime login
How do I sign up for an Amazon Prime membership?
Here’s how to sign up on a smartphone and desktop, courtesy of Amazon:
On smartphones
On desktop
This article originally appeared on Austin American-Statesman: When is Amazon Prime Day 2025? July shopping event will have ‘double the days’
Reporting by Alexis Simmerman, Austin American-Statesman / Austin American-Statesman
USA TODAY Network via Reuters Connect
