Eastman Kodak, the iconic film company founded in Rochester by George Eastman 133 years ago, is warning that there is “substantial doubt” about its ability to stay in business.
In its earnings report Aug. 11, Kodak said it doesn’t have “committed financing or available liquidity” to pay roughly $500 million in upcoming debt obligations. “These conditions raise substantial doubt about the company’s ability to continue as a going concern,” Kodak wrote in a regulatory filing.
Before the digital age and its entry into the battery, printer, pharmaceutical and other markets, and before it began shedding tens of thousands of workers, Kodak brought photography to the masses and made a very personal connection with consumers.
It didn’t just sell cameras and film. It tapped into the power of nostalgia, coining the term “Kodak moments” to describe scenes worthy of memorializing in snapshots.
That feeling of nostalgia is omnipresent in many of its big-budget advertising campaigns during the company’s heyday.
Here is a look back:
Reporter Marcia Greenwood covers general assignments and has an interest in retail news. Send story tips to mgreenwo@rocheste.gannett.com. Follow her on X @MarciaGreenwood.
This article originally appeared on Rochester Democrat and Chronicle: Remember these? A look back at Kodak’s most iconic commercials
Reporting by Marcia Greenwood, Rochester Democrat and Chronicle / Rochester Democrat and Chronicle
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