The Chicago Bears’ 2026 schedule is out, and as expected, the team got creative with the announcement. Schedule release day for NFL teams is a chance for their marketing departments to flex their muscles to deliver the news in a fun and creative manner.
In recent years, the Bears have stepped up their game to produce some of the better schedule videos in the league. They have parodied old John Hughes movies, as well as FX’s “The Bear,” and enlisted the help of actor Lamorne Morris in last year’s video. This time, they kept things simple by focusing on just one of their players who portrayed an iconic artist.
Did the Bears paint a masterpiece? Here is our annual review of the team’s schedule release video:
The premise
After a few years of elaborate skits and cameos, the Bears decided to dial things back in 2026 and featured wide receiver Rome Odunze cosplaying as Bob Ross in an episode of The Joy of Painting. Odunze donned Ross’ patented light blue button-down and let out his hair to mimic the artist’s unmistakable afro. Like Ross, Odunze narrated the video in a soft voice as he began to paint.
Odunze paints a forest background and begins to add the different opponents the Bears are set to face. He adds “happy little birds” in the sky to represent the Philadelphia Eagles and Seattle Seahawks, a few ships on the lake for the Tampa Bay Buccaneers and Minnesota Vikings, and some critters for the Carolina Panthers, Detroit Lions, and Buffalo Bills. He even brings in a cheese grater to add texture to the trees. As Odunze says, “Be brave” when creating art.
The video ends with the painting complete and the entire schedule playing as credits.
The review
The words “wholesome” and “cute” come to mind when watching this year’s Bears video. It was a nice homage to Ross and his program from the ’80s and ’90s, and it certainly beats the last art-focused video the Bears released when they literally mixed paint to announce their schedule back in 2021.
Instead of trying to go for humor or inside jokes, the Bears stayed true to Ross and his program, although there were a few nods. Odunze worked in a “Good. Better. Best.” line, and his use of the cheese grater got a chuckle out of me. And as for Odunze, he played the role extremely well. Many times, we see athletes struggle to act and he nailed the Ross approach. The Bears saw an opportunity to showcase his afro, and he fully embraced the chance to play Ross. And shoutout to the writing for capturing many of Ross’ idioms.
Though it’s not one of my favorite videos the Bears have done, they absolutely nailed what they were going for. It’s a safe approach compared to the last couple of years, and for fans of Ross, they will appreciate it very much.
Final grade: B
This article originally appeared on Bears Wire: Bears paint a pretty picture with their 2026 schedule release
Reporting by Brendan Sugrue, Bears Wire / Bears Wire
USA TODAY Network via Reuters Connect
