Crumbl is officially hopping on the Dubai chocolate train, recently announcing two inspired flavors: Dubai Chocolate Brownie and Dubai Chocolate Cheesecake.
The two flavors will battle to make it on the official menu. And it’s all up to the fans.
“It’s YOUR turn to pick which dreamy dessert lands on our menu! Inspired by the viral Dubai chocolate bar, we’ve whipped up two delicious desserts… but only ONE will make it to the menu!” the official Crumbl account wrote on Instagram. “Cast your vote in the poll below to help choose the winner.”
Dubai chocolate first started trending on social media last year, after content creator Maria Vehera posted an ASMR video munching on the chocolate bar. The video has amassed over 120 million views and 6.9 million likes.
See Crumbl’s Dubai chocolate-inspired flavors
The two chocolate-inspired desserts fighting for a spot on Crumbl’s weekly lineup are the Dubai Chocolate Brownie and Dubai Chocolate Cheesecake.
Crumbl describes the first as a “soft, fudgy brownie with a crunchy kataifi and pistachio filling topped with a layer of milk chocolate and drizzled with even more pistachio cream.”
The cheesecake is described as “a decadent chocolate cheesecake nestled on a chocolate graham crust, topped with crispy kataifi and creamy pistachio filling, a light drizzle of milk chocolate, and a dollop of whipped cream.”
A post shared by Crumbl (@crumbl)
What is Dubai chocolate made of?
Vehera’s viral video features the “Can’t Get Knafeh of It” bar, from FIX Dessert Chocolatier, a dessert shop based in Dubai.
The multi-textured bar is made from milk chocolate and is filled with pistachio and tahini paste, as well crispy knafeh pastry.
Dubai chocolate-flavored desserts have become a trend following the TikTok’s success, with individuals and companies alike creating crepes, cookies, ice cream, donuts and more inspired by the flavor profile and texture.
Are there Crumbl stores in Jacksonville, Florida?
There are four Crumbl locations in Jacksonville, according to the official store locator:
What is the Crumbl cookie lineup for Mother’s Day?
Crumbl’s Mother’s Day lineup consists of seven different flavors:
Does Crumbl offer a free birthday cookie?
Yes. You can enjoy a free single cookie voucher on your birthday, when you join the Crumbl Rewards Program on the app and register your birthday.
This article originally appeared on Florida Times-Union: Viral Dubai chocolate inspires two new Crumbl flavors. Fans to pick which makes the menu
Reporting by Ashley Ferrer, USA TODAY NETWORK – Florida / Florida Times-Union
USA TODAY Network via Reuters Connect
