As part of their fan engagement efforts leading up to the NFL Draft, the Los Angeles Rams have put together a “Draft House” where fans will be able to emulate the experiences the new generation of players will have come draft day, while providing a safe, clean environment to enjoy what the franchise has to offer.
At Hollywood Park, located in Inglewood, California, the Rams and Zillow have debuted their Rams x Zillow Draft House, bringing together the past and the present, as the franchise prepares to welcome their next group of players who could help take the team back to a title.
Members of the media had an opportunity to take a sneak peek at what the Rams have in store.
Exclusive First Look
The first thing that I have to say is that the staff there is welcoming, informative, and attentive, really adding to the experience. One of their main goals was to design the venue in a way that conjures the same feelings as on draft night.
Fans will have the ability to be in their own “draft room” as if they were one of college football’s best last season, waiting for their name to be called. With a typical setup like one would see during the actual draft, fans will be able to make their walk to the podium like the selections will, as the franchise designed a pathway with lights, pictures, and other elements that really pop, giving the silent grandiose feeling of such a moment. Very similar to what we have witnessed on draft night over the last several years.
Instead of joining Roger Goodell on stage, the path opens to a massive area with a small-scale turf field with activities already prepared, various Rams artwork, the Lombardi Trophy from Super Bowl LVI, insights into the team’s new uniform designs, and more. Great for families and a must-see for diehards. Nothing like taking a picture with the Lombardi to cement your fandom.
At the end, there is a team store where fans will be able to purchase new jerseys and memorabilia, with Trent McDuffie’s jersey being available to snag before he makes his franchise debut.
Overall, it was a super fun experience and something that clearly executed a long-term vision. There was something for everyone. I greatly appreciated the various ways to engage with the displays, and I hope this is something fans will be able to enjoy annually.
Rams x Zillow Draft House opens on April 16th as one of several draft events the team is putting together. The Rams will also have a Rams Block Party during the draft at Hollywood Park.
This article originally appeared on Rams Wire: Exclusive first look at Rams’ Zillow Draft House for 2026
Reporting by Brock Vierra, Rams Wire / Rams Wire
USA TODAY Network via Reuters Connect
