The Golden State Warriors announced a new endorsement deal early Thursday morning as they agreed to a contract with technology company IREN. However, the value of the deal wasn’t released until Thursday afternoon.
According to Sportico’s Kurt Badenhausen, the deal is worth a value of over $50 million per season, breaking a record for the most expensive sponsorship in the history of North American team sports. IREN will replace Rakuten on Golden State’s jerseys. Rakuten has been the Warriors’ jersey sponsor since the 2017-18 season but will remain endorsement partners with the team in other capacities.
The new jersey patch has already been revealed by Golden State and will feature a green logo with “IREN” in dark lettering.
This article originally appeared on Warriors Wire: Warriors’ record-breaking endorsement deal sets new precedent in the NBA
Reporting by Mack Baltes, Warriors Wire / Warriors Wire
USA TODAY Network via Reuters Connect
By Mack Baltes, Warriors Wire | USA TODAY Network
