PopUp Bagels, the viral bagel brand known for hourlong lines and its cheeky “not famous, but known” slogan, is will open at its first Brevard location Friday, June 5.
Set in The Crossings at Viera at 2105 Viera Blvd., between CAVA and Lucky Goat Coffee Company, the new location will kick off its grand opening at 9 a.m.
What is PopUp Bagels known for?
PopUp Bagels doesn’t slice its bagels. Instead, customers are encouraged to grab the small, crispy, fresh-from-the oven bagel, tear off a piece and dip it directly into their chosen schmear.
There are just five bagel flavors on the menu: everything, sesame, salt, plain and poppy seed.
Aside from the bagels, the schmears are a must.
The standard three flavors are plain, slated butter and scallion. There also are two rotating flavors each week. Past flavors include Cranberry Butter with Ocean Spray, Pickle de Gallo Schmear with Grillo’s Pickles and Mac & Cheese Cream Cheese with Kraft.
Where else in Florida could PopUp Bagels open?
Kal Gullapalli, PopUp Bagels partner and CEO of Built Different Brands, bought the franchise rights to PopUp Bagels in Florida north of Jupiter. He plans to open at least 30 locations throughout the state.
“We’re just trying to find the best real estate,” he told USA Today Network.Amber Olesen is FLORIDA TODAY’s food and dining reporter. Reach her at aolesen@floridatoday.com.
This article originally appeared on Florida Today: PopUp Bagels launches new location in Viera.
Reporting by Amber Olesen, Florida Today / Florida Today
USA TODAY Network via Reuters Connect
By Amber Olesen, Florida Today | USA TODAY Network
