Outside of free agency and the draft, the thing Los Angeles Rams fans have been most excited about this offseason is the team’s updated logo and uniforms. For months, there have been leaks of their tweaked logo (which is just a color change to all-yellow) and rumors about new uniforms, slightly adjusting the ones they’ve been wearing since 2020.
On Thursday, the Rams finally pulled back the curtain on their new logos and uniforms. They did away with the gradient on the primary LA logo, opting for a solid yellow mark instead, and making it come to a sharper point at the end, too. The secondary ram head logo has also been tweaked to include a sharper horn, yellow eyes and a more aggressive look.
As for the uniforms, the gradient numbers on the royal blue jerseys are also gone, getting replaced by solid-yellow digits on the front and back. The gradient on the pants is also gone. The horn on the sleeves now curl at the end, and there’s a tag on the back of the jerseys with the Rams’ solid-yellow LA logo.
They also introduced primary white pants, opening the door for the Rams to wear all-white uniforms. The helmets remain relatively unchanged, though there’s a new 3D wordmark on the front of them.
More details can be seen in the video below.
Here’s a sizzle reel of the new and updated logos.
The Rams underwent a full rebrand in 2020, but some of the changes were criticized by fans. Now with this update, they made adjustments to some key sticking points, like the curl on the sleeves and the gradient numbers.
Needless to say, these are positive changes, going with a cleaner and simpler look – a common trend among teams who have released new uniforms in recent years.
This article originally appeared on Rams Wire: Rams officially reveal updated uniforms and logos
Reporting by Cameron DaSilva, Rams Wire / Rams Wire
USA TODAY Network via Reuters Connect
