Cracker Barrel is welcoming loyal customers and newcomers with a new look and a southern twist in Michigan fall this season.
The southern “country” style restaurant-store chain is introducing a new logo, and launching a new menu for the fall season as part of its “All the More” campaign, Cracker Barrel announced in an Aug. 19 news release. The company is partnering with country music artist Jordan Davis for the initiative.
The chain is rolling out a simpler interior design for diners to savor the taste of southern classics like buttermilk biscuits and hashbrown casseroles. It’s adding seasonal flavors like a brown sugar latte. You can grab a free side with your meal during a limited-time upcoming deal this weekend, the release said.
The moves come amid Cracker Barrel’s larger rebranding project, including remodeled restaurants. Though the company said customer and staff feedback has been mainly positive, the changes drew mixed reactions and some criticism online, USA TODAY reported.
The chain has nearly 660 locations nationwide, including 15 in Michigan.
“We believe in the goodness of country hospitality, a spirit that has always defined us. Our story hasn’t changed. Our values haven’t changed. With ‘All the More,’ we’re honoring our legacy while bringing fresh energy, thoughtful craftsmanship and heartfelt hospitality to our guests this fall,” said Sarah Moore, chief marketing officer of Cracker Barrel, in the release.
Here’s what to know about changes at Cracker Barrel.
How is Cracker Barrel changing its brand logo?
Cracker Barrel is rolling out new branding across its menus and marketing, including a new logo, its fifth version, according to the release. The new logo is based on the company’s signature colors, gold and brown, and harkens back to its original barrel shape and word mark, the release said.
What is the ‘All the More’ campaign?
Cracker Barrel partnered with Jordan Davis, a country music artist, for its “All the More” campaign this season, highlighting new changes and signature features at the store-restaurants.
“Cracker Barrel has always felt like home to me. It’s where the food hits just right, the people treat you like family, and the pace lets you slow down and take a breath,” Davis said in the release. “That’s something I try to bring into my music too; real moments that feel good and bring people together. I’m proud to be part of this next chapter and to celebrate what makes Cracker Barrel so special to so many.”
What new tastes can you grab this fall?
Cracker Barrel is preparing to welcome fall 2025 with a new lineup of sweet and savory flavors.
Here’s a look at the new fall menu:
Breakfast
Lunch and dinner
Sips & Sweets
When is the special deal available?
Cracker Barrel will offer a complimentary classic side with any purchase while supplies last Aug. 23-24, the release said.
The deal is good for one individual classic side of up to $3.99 per check with dine-in restaurant purchases, excluding gift card or alcoholic beverage purchases, per the release. Customers and employees can take advantage of the offer, the release said.
What is Cracker Barrel?
Cracker Barrel is a southern country-themed store and restaurant chain started in 1969, according to its website.
Where is Cracker Barrel in Michigan?
Cracker Barrel has 15 locations across Michigan. You can find them in the following cities:
USA TODAY contributed.
Contact Jenna Prestininzi: jprestininzi@freepress.com.
This article originally appeared on Detroit Free Press: Cracker Barrel lovers can check out new menu, logo this fall in Michigan. Where to visit
Reporting by Jenna Prestininzi, Detroit Free Press / Detroit Free Press
USA TODAY Network via Reuters Connect
