Wisconsin residents rank close to the middle for spending on OnlyFans nationwide, according to a new report.
However, Green Bay residents were the biggest spenders among four Wisconsin cities.
OnlyGuider, a search engine for finding OnlyFans creators, used search traffic, financial filings and population data to compare major U.S. cities and counties for cash spent on OnlyFans subscriptions in 2025.
While open to all types of online content creators, OnlyFans has become heavily associated with adult content. The platform lets users interact directly with creators through paid subscriptions. OnlyFans takes a 20% cut of subscription costs.
Wisconsin ranked 26th among states for OnlyFans spenders, dropping about $45.6 million on creators in 2025. The state had about $76,628 in OnlyFans spending per 10,000 residents, the OnlyGuider report says.
Nationally, Americans spent about $2.6 billion on OnlyFans in 2025.
Green Bay ranked in the top 50 for OnlyFans spenders nationwide. It came in 47th with a total spend of $1.4 million, piling up $135,632 spent for every 10,000 residents. But it was No. 1 among cities in Wisconsin.
Milwaukee ranked 61st in the country with a total of $7.3 million spent, or $123,227 per 10,000 people.
Kenosha ranked 67th with $1.1 million spent, or $112,905 per 10,000 residents, and Madison ranked 125th with $2.1 million spent, or $77,226 per 10,000 people.
Top 10 Wisconsin counties for OnlyFans spending in 2025
Of Wisconsin’s 72 counties, these counties spent the most on OnlyFans in 2025, based on population, according to OnlyGuider.
This article originally appeared on Green Bay Press-Gazette: Wisconsin spent $45M on OnlyFans in 2025. See cities that spent most
Reporting by Caden Perry, Milwaukee Journal Sentinel / Green Bay Press-Gazette
USA TODAY Network via Reuters Connect
By Caden Perry, Milwaukee Journal Sentinel | USA TODAY Network
