Just in time for the NFL season, Abercrombie & Fitch announced that it has teamed up with Pittsburgh Steelers linebacker TJ Watt and his wife, Dani, a former professional soccer player.
TJ and Dani — both Wisconsin natives — have been co-designing a collection for A&F’s activewear brand, Your Personal Best (YPB), according to a news release from the company. It’s YPB’s first collab.
With TJ and Dani both being star athletes — present and past — it just makes sense.
As high school athletes, TJ and Dani became household names in Waukesha County. They began dating at the University of Wisconsin while being successful in their respective sports. Both became All-Americans.
TJ — who was selected by the Steelers in the first round of the 2017 NFL draft — signed a three-year extension during the offseason worth $123 million. That makes him one of the highest-paid non-quarterbacks in NFL history. TJ’s brothers, JJ and Derek, both retired from the NFL. Dani retired from pro soccer in 2023.
TJ and Dani’s partnership with Abercrombie stemmed from their “authentic connection” to the YPB line, per the news release. Dani introduced TJ to YPB when she added it to his training wardrobe. Needless to say, he was a fan.
“Working with such a great design and marketing team at Abercrombie and being able to do this alongside my wife has been absolutely incredible,” TJ said in the release. “Whether you’re an athlete or not, we wanted to create something for everyone that was versatile enough to take you from a workout to running errands, with a polished, performance-inspired look that works seamlessly on or off the field. Dani and I are proud of what we created and excited for people to experience it.”
The collection is rolling out in three seasonal drops: Fall 2025 — which launched Aug. 21 — spring 2026 and summer 2026.
For the first drop, the men’s line includes shorts, tees, tanks and hoodies, and the women’s line features leggings, sports bras and sweatshirts. Prices range from $29 to $90. The collection is available online, at abercrombie.com, and in stores, according to the release.
And, this isn’t A&F’s only local football tie. These are a couple of the others:
Abercrombie & Fitch’s Green Bay Packers collection
The Packers’ regular season kicks off at Lambeau Field Sept. 7 against the Detroit Lions. Game-day outfit inspo, anyone?
Abercrombie & Fitch has been selling licensed NFL products since 2022. At the end of August 2025, the company, along with the NFL, announced in a news release a multiyear partnership naming A&F “an Official NFL Fashion Partner” — “a first for a league sponsor.”
Plans for the partnership include athlete-led campaigns and player co-designed apparel, as well as Abercrombie Style Concierge, a new service providing curated outfitting and direct access to Abercrombie’s in-house styling experts for select NFL athletes, tailored to their individual styles and schedules, the release said.
Abercrombie’s current Packers collection can be found at abercrombie.com/shop/us/nfl-green-bay-packers-nfl, along with select items at A&F’s only Wisconsin location, at Mayfair Mall in Wauwatosa (check the website for in-store product availability).
Gabrielle Dillon attends Abercrombie & Fitch’s NFL preseason kickoff party in NYC
Wisconsin native Gabrielle Dillon attended A&F’s NFL preseason kickoff party at Rocco’s in New York City and made an Abercrombie-sponsored video recap about it.
Gabrielle, a lifestyle blogger and content creator, is the wife of former Packers running back AJ Dillon, who’s in his first season with the reigning Super Bowl champion Philadelphia Eagles.
“The event was so cute and so much fun,” Gabrielle said in a voiceover.
Pieces from the company’s Eagles and New York Jets NFL collections were on display. Guests got custom-stitched shirts made, picked charms for their own bandana necklaces, took pics in a photobooth, and had food and drinks.
“It was such an amazing night with Abercrombie,” Gabrielle said at the end of the video. “I’m so excited for the season. Go Birds.”
This article originally appeared on Milwaukee Journal Sentinel: Steelers star TJ Watt and wife Dani team up with Abercrombie & Fitch for first-of-its-kind collab
Reporting by Hannah Kirby, Milwaukee Journal Sentinel / Milwaukee Journal Sentinel
USA TODAY Network via Reuters Connect
