The Green Bay Packers and Oneida Nation have agreed to an extension of their long-term partnership.
Oneida Casino Hotel will have a more noticeable presence as a result of the extended deal. The casino hotel will sponsor the gameday attendance tracker and a new digital game for fans in the Packers app, and be the presenting partner of the Packers Fan Cam, which allows game attendees to zoom in on a still image of the stadium and find a photo of themselves at the game.
The partnership also includes the Oneida Nation Gate on the east side of Lambeau Field, the most heavily used gate on gamedays, where the Oneida Casino Hotel logo will be added to the gate sign before the 2026 season.
“We are grateful to the Oneida Nation for their nearly three decades of partnership. We look forward to creating more opportunities for fans to engage with us on every visit to Northeast Wisconsin,” Packers President and CEO Ed Policy said.
Terms of the multi-year extension were not disclosed.
Oneida Casino Hotel also will continue as the presenting sponsor of one home regular-season game and of the “Memorable Moments” in Packers history feature during the game and on Packers digital platforms. It also will continue to offer a sweepstakes during the season.
“This partnership has been mutually beneficial to both Oneida and the Packers,” Oneida Nation ChairmanTehassi Hill said. “We recently realized we have a billion-dollar economic impact on this region, and I am confident thatcomes in part from great business ventures like this. The Oneida Nation Gate is a source of pride for us, and it’sfront and center on Oneida Street.”
Contact Richard Ryman at rryman@usatodayco.com. Follow him on X at @RichRymanPG and on Instagram at @rrymanPG.
This article originally appeared on Green Bay Press-Gazette: Packers, Oneida Nation extend long-term partnership at Lambeau Field
Reporting by Richard Ryman, Green Bay Press-Gazette / Green Bay Press-Gazette
USA TODAY Network via Reuters Connect
