Amazon.com Inc. plans to open a second small fulfillment center in Milwaukee as part of the online retailer’s expanding rapid delivery service.
The facility is planned for an industrial building at 3866 N. Fratney St., in the Riverwest neighborhood, according to a new occupancy permit application filed with the city Department of Neighborhood Services.
The center would be part of the company’s new Amazon Now service. That’s designed to provide deliveries within 30 minutes of orders placed with the retailer.
The center is to operate 24 hours a day and 365 days a year, according to the permit application. It will include delivering pre-packaged food items, it said.
The center will lease more than 10,000 square feet, although the application doesn’t specify an exact size for the facility. It will require remodeling at the building, which is owned by an affiliate of Phoenix Investors LLC.
Plans filed in April with the department called for Amazon to operate a 11,246-square-foot rapid fulfillment facility within an industrial building at 1230 W. Bruce St., in the Menomonee Valley.
The company on May 12 announced it was bringing Amazon Now in 2026 to dozens of U.S. cities, including Atlanta, Austin, Dallas-Fort Worth, Denver, Houston, Minneapolis, Oklahoma City, Orlando, Phoenix, Philadelphia, and Seattle.
Amazon Now focuses on delivering fresh groceries, household items, and “locally relevant items customers need right away,” according to a company statement.
Amazon spokeswoman Helen Phung declined to say when the service would be available locally, and how many fast-delivery centers would operate in the Milwaukee area.
Amazon’s operations in southeastern Wisconsin include fulfillment centers in Kenosha, Oak Creek, Milwaukee, Wauwatosa, and Pewaukee.
Tom Daykin can be emailed at tdaykin@jrn.com and followed on Instagram,Bluesky, X and Facebook.
This article originally appeared on Milwaukee Journal Sentinel: Amazon plans second Milwaukee center for 30-minute delivery service
Reporting by Tom Daykin, Milwaukee Journal Sentinel / Milwaukee Journal Sentinel
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