According to CNBC’s latest ranking of the most valuable athletic programs in the SEC, Texas A&M was placed at the top of the list.
The Aggies rank No. 2 on the site’s list of conference athletic departments with the most value, as determined by the Department of Education’s Equity in Athletics Data Analysis and the Knight-Newhouse College Athletics Database for fiscal year 2024. Booster donations, NIL spending, and overall success have contributed to the program’s substantial revenue evaluation of $1.32 billion, a 5% value change, and a -5% revenue change.
Here is the full list of the most to least valuable programs in the conference entering 2026:
The media rights deals for football and basketball are continuing to fuel these evaluations each year. Beginning in 2026, ESPN will pay an average of $1.3 billion a year for the College Football Playoff. That is more than twice its previous deal, according to JP Morgan and CNBC.
With an ever-increasing market of NIL deals and spending on the future of athletic programs, including Texas A&M’s investment, these numbers could see much more increase over the next year. Winning in college athletics is defined by the investment each department spends to compete on a national stage.
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This article originally appeared on Aggies Wire: Texas A&M ranks among SEC’s most valuable athletic programs
Reporting by Dylan Flippo, Aggies Wire / Aggies Wire
USA TODAY Network via Reuters Connect
