Target is accelerating a major overhaul of its stores nationwide, including in New York City, as part of a $5 billion investment aimed at modernizing layouts, expanding product assortments and improving same-day shopping services, according to the company.
130+ Store Remodels, 30 New Stores Planned
The company said it will complete more than 130 store remodels and open 30 new locations this year. The effort marks Target’s most extensive in-store transformation in more than a decade, the company said.
Key U.S. markets targeted for updates include New York City, Los Angeles, Chicago, Miami, Philadelphia, Atlanta, Houston, Dallas, Austin, Charlotte, Phoenix, Minneapolis and Washington, D.C.
Focus on Easier Navigation, Expanded Products
Target said redesigned stores will feature updated layouts intended to make shopping more intuitive and convenient. Changes include expanded grocery sections, updated décor and signage, and redesigned departments highlighting apparel, beauty and home goods.
Some locations will also include larger fresh and frozen food sections, positioning stores as more of a one-stop shopping destination.
Upgrades to Pickup, Checkout and Store Services
The remodels also expand support for Order Pickup, Drive Up and returns. Target said checkout areas, including self-checkout lanes, are being redesigned to improve flow and convenience.
Select stores will also add upgraded amenities such as modernized restrooms and nursing areas.
Investment Tied to Long-Term Strategy
Target said stores remain central to its business model, supporting in-person shopping and same-day fulfillment services.
“These investments are all about making Target an even easier, more inspiring and friendly place to shop,” said Laurie Mahowald, senior vice president of Target Properties. “We’re evolving our stores in ways that reflect how guests shop today.”
Sustainability and Technology Updates
Some remodeled stores will include energy-efficient systems such as natural refrigeration, updated lighting and HVAC upgrades designed to reduce emissions and operating costs.
The company said the redesigns will continue as it adapts to changing customer expectations and shopping habits.
This article originally appeared on Rochester Democrat and Chronicle: Target rolling out sweeping redesigns at stores nationwide, including NYC
Reporting by New York Connect Team, USA Today Network / Rochester Democrat and Chronicle
USA TODAY Network via Reuters Connect
