Oneida County Tourism’s Heart of NY Beverage Trail commercial, produced by its advertising agency C&D Advertising, was named “Best Travel & Tourism in Locally Aired Television Commercial” in the 46th Annual Telly Awards.
The tourism board earned a Silver Winner designation in the travel and tourism local TV category, alongside a commercial featuring the popular children’s show Bluey.
The Telly Awards honors excellence in video and television across all screens and are judged by leaders from video platforms, television, streaming networks, and production companies.
About the awards
In addition to OCT, this year’s winners include Pixar Animation Studios, Hearst Media, ESPN, LinkedIn, NATO, MTV Entertainment Studios, NASA, the LA Clippers (NBA), Telemundo, and more.
This year’s award categories centered on stories and collaborations that are actively evolving within the video and television industry. With over 13,000 entries from across the globe and top video and television content producers, winners were chosen by The Telly Awards Judging Council, a group of marketing and media professionals from a variety of respected organizations.
The full list of the 46th Annual Telly Awards winners can be found at www.tellyawards.com/winners/.
“Our team is incredibly proud to receive this national recognition for the Heart of NY Beverage Trail commercial,” said Jennifer Brilliante, owner of C&D Advertising, in a statement. “Winning a Telly Award is a true honor—especially for a piece that showcases the amazing partners of Oneida County, a place so many of our team members live, work, and love.”
“This project, in partnership with Oneida County Tourism, reflects our shared passion for telling authentic stories that celebrate our community. It means even more knowing we were up against top-tier creative from across the country and came out on top with a story rooted right here at home.”
NY Beverage Trail
Danny Frieden, co-owner Copper City Brewing and OCT board member, said the Heart of NY Beverage Trail is the backbone for the small beer and wine producers in the Rome and Utica area.
“Their team takes care of expert marketing, networking and creativity that small business owners tend to neglect as we are manufacturing and selling our product as well as operating the business,” he said in a statement. “Much of our success comes from the relevancy the Heart of NY Beverage Trail has built for us.”
Sarah Foster Calero, president of Oneida County Tourism, said the award reinforced the marketing strategy and the value of telling Oneida County’s story through video.
“We’re proud to partner with our trusted advertising agency C&D Advertising who put this video together, and we’re proud to be recognized alongside global names,” she said. “Most especially, we’re thrilled to shine a light on our local beverage trail partners while highlighting our robust agriculture industry, which are so relevant in local tourism and our region.”
This article originally appeared on Observer-Dispatch: Oneida County Tourism commercial wins award
Reporting by Casey Pritchard, Utica Observer Dispatch / Observer-Dispatch
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