The Buffalo Bills keep Highmark Stadium fans on their feet during the season, and keep fans on their toes with unpredictably zany schedule release videos each year.
Buffalo has embraced a wide range of creative styles, from quirky comedy to heartfelt tributes, to keep fans guessing.
They added AI in 2025. Allen Iverson.
The Bills’ release video starts with Josh Allen shooting hoops barefoot – Mack Hollins’ influence lives on – inside the fieldhouse. General manager Brandon Beane calls Allen asking if the NFL MVP has any schedule release video ideas. Allen tells him to use AI because “that’s what everybody is doing.”
Our 2025 schedule powered by AI.@AllenIverson | @Ticketmaster pic.twitter.com/ohmuEVsJWm
Beane gets on his computer and tracks down the 11-time NBA all-star on a video call. Iverson has no idea why he’s there. Beane explained getting the Hall of Famer for the schedule release was Allen’s suggestion.
“You’re the only AI I know, dude,” Beane tells Iverson, who holds up an 8.5×11 paper with a simple schedule printed on it.
Beane asked Iverson, who is a Dallas Cowboys fan, if he can get a “Go Bills.”
“Go, Josh Allen,” Iverson smiles.
Pro Bowl offensive tackle Dion Dawkins makes a cameo making sure Beane figured out how to use AI.
Buffalo Bills 2025 schedule
Preseason:
Time and date to be determined
Regular season:
Playoffs
This article originally appeared on Rochester Democrat and Chronicle: Buffalo Bills use AI – NBA legend Allen Iverson – to announce 2025 schedule release video
Reporting by Ryan Miller, Rochester Democrat and Chronicle / Rochester Democrat and Chronicle
USA TODAY Network via Reuters Connect
