PopUp Bagels, the viral bagel brand known for hourlong lines and its cheeky “not famous, but known” slogan, has set an opening date for its first Viera location.
The shop will open June 5 in The Crossings at Viera, taking a spot between CAVA and Lucky Goat Coffee Company, where it will bring its hot bagels and schmear-focused menu to Brevard County.
What is PopUp Bagels known for?
PopUp Bagels doesn’t slice its bagels. Instead, customers are encouraged to grab the small, crispy, fresh-from-the oven bagel, tear off a piece and dip it directly into their chosen schmear.
There are just five bagel flavors on the menu: everything, sesame, salt, plain and poppy seed.
Aside from the bagels, the schmears are a must.
The standard three flavors are plain, slated butter and scallion. There also are two rotating flavors each week. Past flavors include Cranberry Butter with Ocean Spray, Pickle de Gallo Schmear with Grillo’s Pickles and Mac & Cheese Cream Cheese with Kraft.
Where else in Florida could PopUp Bagels open?
Kal Gullapalli, PopUp Bagels partner and CEO of Built Different Brands, bought the franchise rights to PopUp Bagels in Florida north of Jupiter. He plans to open at least 30 locations throughout the state.
“We’re just trying to find the best real estate,” he told USA Today Network.
Tory Bartlett, CEO of PopUp Bagels, told USA Today Network his team knew one of the reasons Florida would be a good market was because of the amount northeasters moving to the state.
“We knew our customers were there. We knew people knew who were are,” Bartlett said. “We thought it would be a very lucrative market and we’ve been right so far.”
Two Miami locations and a Sarasota location are “in progress,” and Gullapalli said he plans to open “no less than three” in the Jacksonville area. Company officials also said they have been looking in Boca Raton, Fort Lauderdale, Coconut Grove and Coral Springs.
“In less than four years we should have 40 bagel shops in Florida,” Bartlett said.Amber Olesen is FLORIDA TODAY’s food and dining reporter. Reach her at aolesen@floridatoday.com. Michelle Spitzer contributed to this story and is a journalist for The USA TODAY NETWORK-FLORIDA.
This article originally appeared on Florida Today: Viral bagel shop PopUp Bagels sets opening date for Viera location
Reporting by Amber Olesen, Florida Today / Florida Today
USA TODAY Network via Reuters Connect
