There’s no Jeep Beach without its annual signature parade.
Jeep Beach brings over 250,000 attendees and more than 40,000 Jeep vehicles to Central Florida each year. In the iconic parade tradition, the vehicles take over Daytona Beach, riding along the World’s Most Famous Beach.
The celebration’s “Main Event” takes place Friday, April 24 and Saturday, April 25, at Daytona International Speedway, where Jeep enthusiasts can enjoy live entertainment, explore vendors and food trucks and experience the thrill of navigating an obstacle course specifically tailored for Jeeps.
The 2026 Jeep Beach Parade begins bright and early Sunday morning, April 26, wrapping up this year’s festivities.
What are the dates for Daytona Beach Jeep Beach 2026?
Jeep Beach Daytona 2026 runs from Friday, April 17, to Sunday, April 26.
When is Jeep Beach 2026 parade?
The 2026 Jeep Beach Parade is from 7 a.m. to noon Sunday, April 26.
When is Jeep Beach 2026 Tiki Party?
The ShadeBrigade Tiki Party is from 7 p.m. to 11 p.m. Thursday, April 23, at Hard Rock Hotel Daytona Beach.
The event features free food and is family-friendly, according to the Jeep Beach website.
Daytona Beach Jeep Beach 2026 schedule, events
See full schedule of official Jeep Beach events here.
How can I enter Jeep Beach drawing?
Jeep Beach 2026 is giving away a brand new 2026 Jeep Wrangler 4-Door Rubicon 4×4.
How to enter:
This article originally appeared on The Daytona Beach News-Journal: Jeep Beach parade 2026 wraps up annual 10-day Florida tradition
Reporting by Ashley Ferrer, USA TODAY NETWORK – Florida / The Daytona Beach News-Journal
USA TODAY Network via Reuters Connect
