If it feels like you’ve been seeing Travis Hunter everywhere lately, you’re not imagining things. The 2024 Heisman Trophy winner and No. 2 overall pick selected by the Jacksonville Jaguars, in the 2025 NFL Draft, has become a true media magnet, appearing in a growing lineup of national ad campaigns and brand partnerships.
Known as ‘The Unicorn’ for his rare ability to dominate as both a wide receiver and a cornerback, Hunter isn’t just changing the game on the field — he’s taking over TV screens, billboards and social feeds across the country.
Here are some quick facts about Travis Hunter and a recap on the latest ads he’s been on in case you missed them.
What is Travis Hunter’s height and weight?
Hunter is listed at 6-foot, 188 pounds.
What is Travis Hunter’s nickname?
Travis Hunter is best known by the nickname ‘The Unicorn,’ a title he gave himself to highlight his rare talent for excelling as both a wide receiver and a cornerback — a nearly unheard-of achievement in today’s NFL. He’s also been called “The Machine” by Pete Prisco, a nod to the incredible number of snaps he logs on both offense and defense.
What are Travis Hunter’s stats?
As a receiver, Hunter reeled in 131 catches for 1,632 yards and 14 TDs in two seasons at Colorado. On defense, he recorded 53 total tackles, three TFLs, six INTs, 19 passes defended and one forced fumble.
How much is Travis Hunter’s four-year rookie deal valued at?
Hunter officially signed his rookie contract with the Jaguars in late June after being one of two players (along with Cincinnati Bengals defensive lineman Shemar Stewart) from the first round of the 2025 NFL Draft to remain unsigned as the league wound down from mandatory minicamps.
Hunter’s four-year rookie deal is valued at $46,649,216, first reported by ESPN’s Adam Schefter. The deal includes a $30,556,646 signing bonus. The bonus was paid up front and in full, joining a few others who have received the same treatment.
Dick Sporting Goods: Speed Shopping — ‘Shoes for every athlete’
The commercial features Travis Hunter alongside Kevin Durant, Suni Lee and Tom Brady.
Adidas Campaign: ‘You got this’ Trevor Lawrence and Travis Hunter
In a press release, adidas explained the message behind its latest “You Got This” campaign video, released on September 3, 2025: “When two-way adidas Football star Travis Hunter arrived in Jacksonville this year, he found more than just a new team — he found a new dance partner.”
Teaming up with longtime adidas athlete and Jaguars quarterback Trevor Lawrence, the two form an electric duo in the campaign film. Together, they turn a routine day of practice into a high-energy celebration, channeling the iconic dance spirit “Let’s Hear it for the Boy” from the 1984 classic “Footloose.”
“Football is about more than just the plays you run — it’s about the people you run with,” said Trevor Lawrence. “Travis brings a spark, and that passion makes everyone around him better.”
Adidas Episode 1: Behind the wheel, ‘It’s Trav’s world, we’re just living in it’
The first episode, titled “Behind the Wheel,” follows Hunter driving an old pick-up truck to a serene fishing spot.
Adidas Episode 2: Leave a message feat. Anthony Edwards
The second episode, titled ‘Leave a message,’ features a voice message from Anthony Edwars while Travis Hunter is fishing. He leaves a little surprise in the cooler to introduce the Anthony Edwards 1 cleat.
Nissan Heisman House partnership
The ad, released in late August, features Travis Hunter alongside football greats RGIII, Tim Tebow, Eddie George, Baker Mayfield, Gino Torretta, and Barry Sanders.
Olipop ad, ‘Pick your player: Lake legend or two-way threat’
The football star is featured in OLIPOP’s “Soda Stories” campaign, where celebrities share their personal experiences and favorite ways to enjoy the drink.
Vita Coco Series of Skill Challenges on social media
The ‘Better Fitness Fuel’ partnership with Vitacoco is part of a campaign to highlight Travis Hunter’s skill set as he masters each challenge one at a time.
VitaCoco x Travis Hunter ‘Five Finger Challenge’
State Farm Partnership: ‘Stepping off the field and into the State Farm Gamerhood!’
Panini America: Travis Hunter’s exclusive trading card deal
Travis Hunter’s exclusive trading card partnership with Panini America was announced on Monday, April 7, 2025. The agreement makes Panini the sole provider of Hunter’s autographed trading cards, a significant marketing move for the Heisman Trophy winner and emerging NFL star.
Celsium Brand Partner ‘Livefit’
Travis Hunter first partnered with Celsius in August 2022 as part of the brand’s broader “Live Fit” campaign, which promotes an active and health-conscious lifestyle. As a Celsius athlete, Hunter has been a key face of the campaign, representing the brand’s commitment to fitness and performance. He renewed the partnership in September 2023, extending the deal into his professional career.
Then, in August 2024, Hunter was featured in Celsius’ “Essential Six” campaign, which spotlighted top college football talent across the country. Here’s some of the campaign footage:
What does Lil Wayne have to do with Travis Hunter?
Lil Wayne’s sports agency, Young Money APAA Sports, represents Travis Hunter. But Hunter is also a Lil Wayne fan. He mentioned in his Heisman Trophy speech in 2024 that he loves Lil Wayne’s music, which his wife, Leanna De la Fuente introduced him to, and said he listens to his music before games.
This article originally appeared on Florida Times-Union: From the football field to your feed: Travis Hunter is everywhere. See all the ads he’s in
Reporting by Doris Alvarez Cea, Jacksonville Florida Times-Union / Florida Times-Union
USA TODAY Network via Reuters Connect
