Steph Curry’s sneaker free agency is over.
After ending his longtime partnership with Under Armour, the Golden State Warriors’ All-Star point guard suited up in a flurry of different pairs of kicks throughout the 2025-26 season. Curry wore different pairs of Kobe Bryant’s signature Nikes, Anthony Edwards Adidas’ AE line and many others.
On Monday, Shams Charania of ESPN reported Curry has made a decision on his next sneaker partnership. According to Charania, Curry has signed an endorsement deal with Li-Ning. Curry’s new partnership with Li-Ning will extend his personal “Curry Brand” globally. Curry’s partnership with Li-Ning will “encompass basketball products, athleisure and the ability for Curry to sign athletes under his brand, and a full golf line.”
Via @ShamsCharania on X:
Players like De’Aaron Dox, MiLaysia Fulwiley, Keisei Tominaga, Davion Mitchell, Jacob Zhu and Quincy Olivari have been under the Curry Brand umbrella with Under Armour. Fox recently released his own signature shoe with Curry Brand.
Curry’s teammate Jimmy Butler has been signed to Li-Ning since 2020, releasing his own signature model shoe in 2021. Dwyane Wade is also signed with Li-Ning, releasing his own signature line titled “Way of Wade.” CJ McCollum and Egor Demin are also signed with Li-Ning.
Curry initially signed with Under Armour in 2013 and launched his Curry Brand in 2020. Their partnership lasted 12 years before Curry left the brand in 2025.
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This article originally appeared on Warriors Wire: Report: Steph Curry signs 10-year endorsement deal with Li-Ning
Reporting by Tommy Call III, Warriors Wire / Warriors Wire
USA TODAY Network via Reuters Connect
