The husband of a former Detroit-based reality TV star is facing a federal wire fraud charge after the FBI said he stole millions of dollars from the Detroit area firm for which he worked.
Jordan Broad also allegedly falsified documents to secure millions more in loans that went to companies associated with him and his wife, former “Hardcore Pawn” star Ashley Gold, according to an FBI affidavit filed last week in U.S. District Court.
What affidavit states
Broad, 48, was hired as CEO of Bingham Farms-based ImpactEleven in 2021, earning about $400,000 per year, according to the affidavit. In his position, he was entrusted with day-to-day business operations at the company, which helped train business leaders in professional speaking.
Authorities say Broad had no authority to open bank accounts or borrow money in the company’s name without approval by ImpactEleven’s founders.
In July 2025, company officials learned that Broad had directed more than 100 separate payments totaling more than $5 million from the company’s bank and credit card accounts to himself and his wife, according to the affidavit.
Gold, 48, who is also known as Ashley Broad, is not named as a co-defendant in the case.
Specifically, the payments allegedly went to JRB Market Consulting, a company for which Broad is the registered agent; AKB Consulting Inc., a company for which Gold is the registered agent; and ashleygold.com, the online home of Gold’s jewelry business. Authorities say the payments were made between July 2024 and July 2025.
Broad allegedly recorded the transactions in ImpactEleven’s books as payments to vendors that were made through various processing entities. He also allegedly had a company credit card issued in Gold’s name without proper approval.
He paid about $1 million back to ImpactEleven “to attempt to conceal his fraudulent self-dealing,” the affidavit states. Investigators put the net loss to the company, including fees and interest, at $4,132,962.
Alleged fraudulent loans
Broad also allegedly took out more than $3 million in loans under the company’s name, without approval from the founders. Court documents say Broad got loans from nine different lenders between April 2024 and July 2025.
In order to secure the loans, he allegedly fabricated documents indicating that he owned ImpactEleven or that the founders had signed off on the agreement, authorities allege. He created fake email addresses that he claimed belonged to company officials so that he himself could sign off on the deals.
In July 2025, one of the company’s founders contacted Broad about the financial discrepancies while Broad was on a two-week family vacation in Africa, the affidavit states.
“Broad swore ‘on the lives of his children’ that he did not steal money from the company,” the affidavit states. “(The founder) immediately fired Broad for mismanaging Company funds and demanded that Broad no longer have any interaction with the Company.”
After he was fired, Broad allegedly changed passwords for company accounts, preventing the founders from accessing information that would reveal the full extent of his crimes. This also meant the company was unable to pay employees, legitimate vendors and the lenders from whom Broad allegedly had borrowed.
Authorities say that though the founders attempted to use their personal wealth to pay off some of the debt, ImpactEleven folded in August 2025 as a result of Broad’s alleged illegal mismanagement.
“Twenty employees lost their jobs, and 350 paying customers were left with services not delivered,” the affidavit states.
Broad’s attorney, James W. Amberg, didn’t immediately return messages seeking comment.
Who is Ashley Gold?
Gold is known for appearing alongside her family on the TV series “Hardcore Pawn,” which centered around the family’s operation of Detroit’s largest pawn shop, according to online film database IMDb. It ran from 2009-15 on TruTV.
Gold launched her own handmade jewelry brand in 2018. Her online shop sells a range of products including the “Linked with Ashley” line, which features “permanent jewelry” that is attached to the wearer and cannot be removed.
She and Broad were married in September 2003, according to IMDb.
Broad is out of jail after posting a $10,000 bond on Wednesday, court records show. As conditions of his bond, he may not leave the continental United States and he must surrender any weapons at the address associated with his bond.
A preliminary examination is slated for 1 p.m. April 15 at federal court in Detroit.
Federal wire fraud is punishable by up to 20 years in prison.
mreinhart@detroitnews.com
This article originally appeared on The Detroit News: ‘Hardcore Pawn’ star’s husband faces federal wire fraud charge
Reporting by Max Reinhart, The Detroit News / The Detroit News
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