Is 2026 the year of Alix Earle? Seems like it could be.
So far, she’s had a rumored romance with NFL icon Tom Brady and an appearance during Bad Bunny’s record-breaking Super Bowl Halftime Show.
Now, the Floridian “it girl” has announced her latest project — Earle is launching Reale Actives, a skincare brand designed for sensitive, acne-prone skin.
Longtime fans of the influencer will remember her “Get Ready with Me” style videos, in which she discussed her battles with cystic acne. In an interview with PEOPLE, Earle says she struggled with acne in middle school and became devastated when it returned in her college years.
The website states that Earle worked with dermatologists to create formulas that feature “clinically proven actives with barrier-loving support so skin can chill while breakouts are addressed.”
“I started Reale Actives after years of struggling with acne and feeling frustrated by the countless products that didn’t work, or were too harsh on my sensitive skin. I was constantly confused about what routine was best for me and the products I did have felt so boring and clinical,” a statement from Earle reads on her website.
Continuing, her statement says, “Reale Actives is here to make acne care fun, sexy, and understandable!”
Who is Alix Earle? Does the social media influencer live in Florida?
New Jersey-born Alix Earle isn’t from Florida, but she did go to college here, and her primary residence is in Miami. The Sports Illustrated Swimsuit Issue digital cover star graduated from the University of Miami in May 2023 with a bachelor’s degree in marketing.
She was thrust into the public eye when her TikTok videos of her getting ready for college parties and football games went viral in 2022.
She came in second place in the 2025 season of ABC’s hit reality competition, “Dancing With the Stars,” losing the mirror ball trophy to wildlife conservationist Robert Irwin, son of the late, great “Crocodile Hunter” Steve Irwin.
In December 2025, Earle announced her breakup with Braxton Berrios, a 30-year-old former Miami Dolphins football player, who also graduated from the University of Miami in Florida and currently plays for the Houston Texans. She was then spotted with NFL icon and fellow Florida resident Tom Brady at a yacht party on New Year’s Eve.
What are the Reale Actives products? How much is Reale Actives?
There are four products coming from Reale Actives:
There is also a set with all the products for $118.
When does the Reale Actives debut lineup go onsale?
Reale Actives products go onsale on Tuesday, March 31.
What is Alix Earle’s new reality show? What we know about Alix Earle’s 2026 Netflix show
Earle announced back in January that she’s getting her own Netflix reality show. According to Netflix’s official description, the reality show will give her fans an “unfiltered look” at her life like never before. The streamer noted that it will be an unscripted series.
“Featuring Earle’s blended family, including her sister and fellow creator Ashtin Earle, as well as her vibrant group of friends, the series will document the real-time messiness of a young woman in transition,” Netflix said.
The series is produced by Fulwell Entertainment, which is behind Hulu’s “The Kardashians.”
As of March, Netflix said it will air sometime later in 2026, but has not yet given an exact air date.
Samantha Neely and Lianna Norman are trending reporters for the USA TODAY NETWORK-Florida, covering pop culture, breaking news and more. You can get all of Florida’s best content directly in your inbox each weekday by signing up for the free newsletter, Florida TODAY, at https://palmbeachpost.com/newsletters.
This article originally appeared on Palm Beach Post: Florida’s Alix Earle wants to solve your acne. Her business explained
Reporting by Samantha Neely and Lianna Norman, USA TODAY NETWORK – Florida / Palm Beach Post
USA TODAY Network via Reuters Connect
