If you’ve driven past a Cracker Barrel lately and thought something looked a little different, you’re not imagining things. As of August 19th, the iconic Southern chain officially said goodbye to its classic logo—the one with the bearded man lounging against a barrel—for the first time in 48 years. For longtime fans, it felt like bidding farewell to an old friend. Some conservatives like Byron Donalds have gone as far as calling Cracker Barrel’s rebrand ‘woke’, and asking to ‘Make Cracker Barrel Great Again’.
However, while everyone’s been buzzing about the logo, you might’ve missed the main reason the Southern chain is loved in the first place. Cracker Barrel unveiled its fall seasonal menu, featuring a curated selection of comforting fall-inspired dishes and classic favorites.
“We believe in the goodness of country hospitality, a spirit that has always defined us,” Cracker Barrel chief marketing officer Sarah Moore said. “Our story hasn’t changed. Our values haven’t changed. With ‘All the More,’ we’re honoring our legacy while bringing fresh energy, thoughtful craftsmanship and heartfelt hospitality to our guests this fall.”
So yes, the barrel man may be gone—but the ‘All the More’ campaign is also bringing more options for customers this fall. Here’s what’s cookin’ on the new fall menu, in case you missed it.
What’s inside Cracker Barrel’s fall seasonal menu?
As part of the “All the More” campaign, Cracker Barrel is introducing a new seasonal menu inspired by the rich flavors of fall and beloved guest favorites—now available at locations nationwide. Here’s a look at the Southern-style dishes you can enjoy this season at your nearest Cracker Barrel.
What are the new breakfast season items at Cracker Barrel this fall?
What are the new lunch and dinner season items at Cracker Barrel this fall?
What are the new drinks and sweets at Cracker Barrel this fall?
What does Cracker Barrel’s new logo look like?
While still featuring the company’s classic gold and brown color palette, the new Cracker Barrel logo instead offers a simplified version without a man seated next to a wooden barrel.
The new logo includes the restaurant’s name in brown lettering against a golden yellow border.
The rebrand comes as Cracker Barrel continues renovations at some of its locations around the country, giving restaurants a more modern facelift.
Why did Crackel Barrel change their logo?
This is the first time in 48 years that the Cracker Barrel logo will stand alone in text, a bold change unveiled as part of the company’s “All the More” campaign. The campaign also introduces new menu offerings and features a collaboration with country music star Jordan Davis, who appears in the brand’s latest commercial.
Where are the Crackel Barrels in Jacksonville?
Jacksonville is home to five Cracker Barrel Old Country Store locations. Here are the locations where you can get a complimentary Classic Side with any purchase on Aug. 23 and 24 :
This article originally appeared on Florida Times-Union: ‘Our story hasn’t changed.’ Here’s what’s inside Cracker Barrel’s new fall season menu
Reporting by Doris Alvarez Cea, Jacksonville Florida Times-Union / Florida Times-Union
USA TODAY Network via Reuters Connect
