Molson Coors is planning to lay off 9% of its salaried workforce, which is roughly 400 employees, the company announced Oct. 20.
The company plans to make the cuts by the end of December. It’s unclear how many, if any, of these positions are in Wisconsin. This reduction does not include hourly or union employees.
The company also stated some of these positions were already open.
New president and CEO Rahul Goyal, who took over in the position in September, said this was not an easy decision for the company.
“We’ve made progress on our transformation journey, but given the environment, we must transform even faster. To win with our customers and consumers and return to growth, we must move with urgency and make bolder decisions,” Goyal said in a statement. “We are moving quickly and intentionally on a long-term, achievable strategy that continues our journey to become a total beverage company and that we believe puts us on the path to sustainable growth. We look forward to sharing more detail on this strategy in the coming months.”
The company anticipates this restructuring to cost between $35 million and $50 million, depending on cash payouts and severance packages to employees.
Molson Coors has been going through a challenging time with previous CEO Gavin Hattersley saying in August the company was “impacted by the macroeconomic environment and its broad effects on the beer industry and consumer” and a “higher-than-expected indirect tariff impacts on the pricing of aluminum.”
In August, the company reported a net sales decrease of 1.6% in the second quarter of 2025. Molson Coors also reported a profit of $428.7 million, which is only $1.7 million more than compared to the same quarter in 2024.
This article originally appeared on Milwaukee Journal Sentinel: Molson Coors to lay off 9% of salaried employees; Wisconsin impact unknown
Reporting by Ricardo Torres, Milwaukee Journal Sentinel / Milwaukee Journal Sentinel
USA TODAY Network via Reuters Connect

