Molson Coors sales dropped 3.3% in the second quarter and its profit fell 49% before taxes compared this point in 2025.
The company reported its earnings on Aug. 6, which showed Molson Coors made $283.3 million before taxes compared to $554.9 million in 2025.
“We made progress on key aspects of the Horizon 2030 strategy in the second quarter as we navigated heightened global macroeconomic headwinds that affected both consumer behavior and key input costs in our business, Molson Coors CEO Rahul Goya said in a statement.
Before it was called Molson Coors, most people know the company as Miller Brewing Company which was founded in Milwaukee in the 1850s. It was sold multiple times in the last 100 years including in 2008 when South African company SABMiller purchased the company making it MillerCoors. In 2015, Anheuser-Busch InBev acquired SABMiller for $107 billion and divested itself of the Miller brands which formed a separate company Molson Coors.
The employs about 630 people in Milwaukee at the brewery and offices in Miller Valley.
Goya said that Coors, Banquet and Peroni brands “continue to perform well” and that the company is working to imrpve “our overall share performance in this competitive environment through ongoing, disciplined execution.”
Goya said the company was taking steps to respond to changes in the marketplace.
“As we lean into emerging consumer tastes in flavor and beyond beer, we’re encouraged by Fever-Tree’s continued momentum after more than a year of partnership, and Monaco Cocktails delivered strong performance in its first quarter as part of Molson Coors.”
In April, Molson Coors reported a 2% sales increase and the company had pre-tax profit of $194.7 million in the first quarter.
Molson Coors, headquartered in Chicago, expects sales to be flat or down 1% for 2026, and profit to be down 15-18% compared to 2025.
In 2025, Molson Coors reported a 4.2% sales decrease for the year and a pretax loss of $2.5 billion. The company ended the year laying off roughly 9% of salaried employees.
In the Americas sales were down 4.1% to $2.4 billion.
In comparison on July 30, rival Anheuser-Busch, reported a profit of $2.39 billion in the second quarter, up from $1.95 billion at this point in 2025.
Molson Coors is hoping its non-beer portfolio can help separate it from other beer brands. In April, the company acquired Atomic Brands, Inc., which makes Monaco Cocktails, a ready to drink cocktail.
“As we move forward, we’re committed to protecting what’s made Monaco a leader in (ready to drink( cocktails over the past 14 years,” Brian Feiro, president of U.S. sales for Molson Coors, said in a statement at the time. “That means having the right people and systems in place to support the integration phase for all of our partners and Monaco’s many fans out in the market.”
As part of the acquisition, Molson Coors retrained more than 80 members of Monaco’s sales team.
This article originally appeared on Milwaukee Journal Sentinel: Molson Coors profit falls 49 percent in second quarter
Reporting by Ricardo Torres, Milwaukee Journal Sentinel / Milwaukee Journal Sentinel
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By Ricardo Torres, Milwaukee Journal Sentinel | USA TODAY Network
