New Deal Furniture in El Paso, one of the oldest family-owned furniture stores, is planning to close its doors.
The store, the family’s second location at 7130 Gateway East Blvd., across from Cielo Vista Mall, plans a final store liquidation starting Thursday, Oct. 2. All merchandise in the two-story, 64,000 square foot showroom and warehouse will be for sale.
Home accessories will be discounted by 50%, and all fine area rugs will be discounted by 65%. Featured brands include BenchMade, Elements, Flexsteel, Hekman, HomeStretch, Howard Miller, Jaipur Home, Kingsdown, Man Wah, Mayo Furniture, New Classic, Palliser, Serta, Tempur-Pedic and more.
“For 78 years, New Deal Furniture El Paso has been part of the community, and we are deeply grateful for the generations of customers who placed their trust in us. It has been our family’s honor to serve this region, and we thank everyone who has supported us throughout the years,” said Juanita Falvey, owner, in an email.
The showroom will be available for sale or lease along with a 50,000-square-foot warehouse. For more information on the liquidation sale, visit www.newdealfurniture.com.
New Deal Furniture store founded in 1940s
New Deal Furniture El Paso was founded in 1947 by Henry A. and Magdalena Silva as New Deal Mercantile, a general store that carried everything from groceries to kerosene heaters and catered to a large farming community, according to an email. The original store was on Alameda.
In the late 1950s, Robert V. Falvey, the Silvas’ son-in-law, joined the business. With their approval, Falvey added a furniture annex, setting the stage for the company’s evolution into a full-service home furnishings retailer.
Falvey later became president of the family-owned and operated business and, with the help of his children, guided the company’s growth for nearly five decades until his passing in 2014. The store continued under the leadership of Juanita Falvey.
María Cortés González may be reached at 915-546-6150; mcortes@elpasotimes.com; @eptmaria.bsky.social on Bluesky, and @eptmariacg on TikTok.
This article originally appeared on El Paso Times: New Deal Furniture El Paso to close permanently, store liquidation sale starts today
Reporting by Maria Cortes Gonzalez, El Paso Times / El Paso Times
USA TODAY Network via Reuters Connect
