Dallas Cowboys owner Jerry Jones poses on the NFL Honors Red Carpet before Super Bowl 60 at Palace of Fine Arts in San Francisco on Feb. 5, 2026.
Dallas Cowboys owner Jerry Jones poses on the NFL Honors Red Carpet before Super Bowl 60 at Palace of Fine Arts in San Francisco on Feb. 5, 2026.
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Cowboys, Jerry Jones up for different kind of trophy 30 years after last Super Bowl

The punch line is so glaringly obvious that the jokes are going to practically write themselves.

The Dallas Cowboys, who in the 1990s went from the NFL’s laughingstock to a dynastic superpower practically overnight and won three Super Bowls in the first seven years of Jerry Jones’s ownership, infamously haven’t played for a trophy in the 30 years since.

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They are, however, up for multiple Emmys.

The Netflix docuseries America’s Team: The Gambler and His Cowboys is among the nominees for the 47th Annual Sports Emmy Awards. The fill list of nominees was announced Wednesday by the National Academy of Television Arts & Sciences.

The eight-part series, which premiered in August, is up for Outstanding Sports Documentary Series, Outstanding Sports Open/Tease, Outstanding Sports Camera Work, and Outstanding Sports Editing: Long Form.

The HBO Max series In Season with the NFC East, which also featured the Cowboys in a prominent role, has been nominated in the categories of Outstanding Sports Writing: Long Form and Outstanding Music Direction: Sports.

Hall of Famer and former Cowboys quarterback Troy Aikman, who led the team to those three Super Bowl championships mentioned above, is up for Outstanding Sports Personality: Event Analyst.

But it’s those three nominations for The Gambler that will have Jones beaming from now until the awards are handed out on May 26. Never mind that the entire point of the series was to dwell wistfully on the distant-past successes of the most recognized sports franchise on the planet while simultaneously turning a damning spotlight on the three full decades of mediocrity that have followed.

The nominations will no doubt convince a few people to go back and watch the Netflix episodes again. They’ll certainly get the talking heads of sports media arguing about the Cowboys’ real focus under Jones being- as always- on PR rather than Xs and Os.

Even if the docuseries doesn’t win, that’s okay.

Jones and the Cowboys can once again say they were “hanging around the rim.”

Todd is on X at @ToddBrock24f7. Also, follow Cowboys Wire on Facebook to join in on the conversation with fellow fans!

This article originally appeared on Cowboys Wire: Cowboys, Jerry Jones up for different kind of trophy 30 years after last Super Bowl

Reporting by Todd Brock, Cowboys Wire / Cowboys Wire

USA TODAY Network via Reuters Connect

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