7 Brew is launching its first-ever app, giving customers a new way to order drinks in advance, customize beverages and access the chain’s popular “secret” menu.
The app will allow customers to place orders ahead of time, search and customize drinks, track rewards points, save and share favorite menu items and choose from more than 60 secret-menu items, according to the Arkansas-based company.
The app will be available starting Wednesday, Aug. 12.
Orders placed through the app will not be prepared until customers arrive at the drive-thru lane, according to company officials.
“No more watered-down drinks sitting on a counter,” 7 Brew said in a news release. “And no app order experience is void of that person-to-person energy that fans love about 7 Brew.”
Here’s what to know about the new 7 Brew app and how customers can use it.
7 Brew app lets customers search by flavor
The app will include sorting and search features that allow customers to browse 7 Brew’s menu by flavor and customize their drinks before placing an order.
After arriving at a 7 Brew location, customers will show their order’s QR code to a barista, confirm the order and receive their drinks.
“We have created a mobile ordering app that is intended to be as personal and fun as the experience at our stands,” 7 Brew Chief Marketing Officer Nick Chavez said in the news release. “It unlocks our secret menu for the first time, putting the power to customize and build over 20,000 possible drink combinations directly in the hands of our guests.”
When and where can the 7 Brew app be downloaded?
Customers can download the 7 Brew app for free beginning Wednesday, Aug. 12, through the Apple App Store and Google Play, according to the company.
What is 7 Brew?
Founded in 2017, 7 Brew is an Arkansas-based, drive-thru-only beverage chain with more than 800 locations nationwide.
The company prefabricates its stands in Missouri and transports them to their locations. 7 Brew shops do not have indoor or outdoor seating or traditional drive-thru speaker boxes. Instead, baristas greet customers at their vehicles and take orders using tablets.
The chain does not serve food. Its menu features drinks in seven categories: coffee, energy drinks, soda, tea, lemonade, smoothies and shakes.
Customers can create more than 20,000 drink combinations by mixing flavors and ingredients.
What secret-menu items will be on the app?
7 Brew said adding its secret menu to the app was important after customers popularized the drinks on TikTok and Instagram.
Some secret-menu options include:
Will the app change 7 Brew’s rewards program?
The rewards program will continue to award members 100 points per order. Customers can redeem 1,000 points for a drink of any size.
The app will also allow customers to bank points toward exclusive 7 Brew merchandise, according to the company.
Where are 7 Brew locations in New York?
7 Brew has 21 locations in New York, including shops in Syracuse, Binghamton, Schenectady and Penfield. The Penfield location opened in July.
Customers can use the company’s location finder to find a 7 Brew near them.
Contributing: USA Today Network
This article originally appeared on Rochester Democrat and Chronicle: 7 Brew app: Aug 12 launch, 60+ secret menu drinks and NY locations
Reporting by Victoria E. Freile, New York Connect Team / Rochester Democrat and Chronicle
USA TODAY Network via Reuters Connect
By Victoria E. Freile, New York Connect Team | USA TODAY Network
