Burlington Stores Inc. is planning to open a new and revamped store this fall inside the Gateway Shopping Center, 1524 West Lane Road in Machesney Park.
It is a relocation of the store located at North Second Street in Machesney Park.
The new store features “Burlington’s reimagined store layout,” a news release said. It will also showcase the company’s new logo “Deals. Brands. WOW!”
All new Burlington stores in the refreshed format feature better organized aisles, signage making it easier to navigate and more marketing of the latest trends.
There will be 48 Burlington locations in Illinois after the new store opens. They are among 1,115 nationwide.
Burlington bills itself as an off-price retailer offering fashionable ladies apparel and accessories, a wide variety of men’s big and tall, baby items and fragrance and beauty products among many other items.
Jeff Kolkey writes about government, economic development and other issues for the Rockford Register Star. He can be reached via email at jkolkey@rrstar.com and on X @jeffkolkey.
This article originally appeared on Rockford Register Star: Burlington to move Machesney Park store
Reporting by Jeff Kolkey, Rockford Register Star / Rockford Register Star
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