Tickets for Ulta Beauty World sold out almost immediately after going on sale Wednesday morning, leaving many disappointed fans across the country.
“I will be in mourning for 40 days and 40 nights,” said one poster on Instagram.
Tickets for the popular beauty convention went on sale at 7 a.m. PST and were sold out in just over an hour.
At 11:11 a.m. PST, the official Ulta Beauty sent out this message.
“Tickets are sold out.”
Wow, the hype for Ulta Beauty World is real! If you couldn’t grab a ticket this time, we’re already counting down to next year. Hope to see you there!”
Tickets were only available to purchase online at the Ulta Beauty World landing page, leaving many people out in the cold.
“I JUST WASTED HOURS OF MY LIFE TRYING TO GET THESE” said an Instagram user.
Tickets cost $160 plus a $5 processing fee.
At least one poster had a sense of humor about the whole episode.
“Sephora anyone?” one Instagram user wrote.
Here’s what we know about the sold-out expo.
Are Ulta Beauty World 2026 tickets sold out?
Yes. Ulta Beauty issued a statement at 11 a.m. ET, saying they were officially sold out, just an hour after ticket sales opened at 10 a.m. ET.
Will there be another sale for Ulta Beauty World 2026 tickets?
As of 11:15 a.m. ET on Jan. 21, Ulta has not announced whether they will hold another ticket sale for the 2026 expo.
They noted in the caption that there will be opportunities to win tickets,but did not share more.
Where will Ulta Beauty World 2026 be held?
Ulta Beauty World, a makeup convention, will be held at the Orange County Convention Center in Orlando, Florida, on April 16, 2026.
The Orange County Convention Center has three buildings on International Drive and Universal Boulevard:
This article originally appeared on Palm Springs Desert Sun: Ulta Beauty World Expo 2026 tickets sold out
Reporting by Roseann Cattani, Samantha Neely and Lianna Norman, Palm Springs Desert Sun / Palm Springs Desert Sun
USA TODAY Network via Reuters Connect
