American hip-hop artist Flo Rida has joined forces with a Michigan-based brand of healthy fast-casual restaurants.
The Grammy Award-nominated “Low” rapper has joined Beyond Juicery + Eatery as an equity stakeholder and franchise partner. The investment includes plans to introduce the smoothie and juice brand to key markets throughout South Florida.
“I’ve always believed that success starts with taking care of yourself, and wellness has always been a core part of how I approach life and business,” said Flo Rida in a statement, touting the health-centric menu of juices, smoothies and sandwiches from the 21-year-old brand.
“I love that you can grab something that makes you feel good while still delicious, whether it’s my go-to green bottled juice, the Blue Mood Rush smoothie or the Turkey Dijon Wrap. What excited me wasn’t simply the opportunity to help expand a restaurant concept but the opportunity to become part of a long-term vision that’s redefining how people engage with health, wellness and lifestyle,” he said. “I’m proud to join the Beyond family as we build something with meaningful cultural impact and create lasting value in communities across South Florida and beyond.”
“Flo doesn’t just put his name on something — he immerses himself in it. Whether he’s performing on stage, building businesses or giving back to his community, he brings an incredible level of energy and authenticity,” said Beyond Juicery + Eatery co-founder Mijo Alanis in a press release announcing the multi-million-dollar “strategic partnership.” “That’s exactly the kind of franchise partner we want representing Beyond, and we’ve got a good feeling about growing this partnership together.”
Beyond Juicery + Eatery was founded in Birmingham in 2005 and has more than 40 locations in Michigan, plus more in Ohio, Florida and Georgia.
mbaetens@detroitnews.com
This article originally appeared on The Detroit News: Rapper Flo Rida invests in Michigan’s Beyond Juicery + Eatery
Reporting by Melody Baetens, The Detroit News / The Detroit News
USA TODAY Network via Reuters Connect
By Melody Baetens, The Detroit News | USA TODAY Network
