United Airlines planes are seen at the tarmac at Newark International Airport in Newark, New Jersey, U.S., May 7, 2025. REUTERS/Eduardo Munoz
United Airlines planes are seen at the tarmac at Newark International Airport in Newark, New Jersey, U.S., May 7, 2025. REUTERS/Eduardo Munoz
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Business & Economy

United sees little demand hit from higher fares, expects pricing gains to hold

CHICAGO, July 16 (Reuters) – United Airlines said on Thursday higher fares had caused minimal to no damage to travel demand, bolstering its confidence that pricing gains can help it absorb nearly $6 billion in additional fuel expense this year.

Chief Executive Scott Kirby said yield — the average passenger revenue an airline earns for each mile flown — should continue moving toward what he called reasonable pre-pandemic levels, eventually allowing airlines to make enough money to justify the investment required to run their businesses.

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(Reporting by Rajesh Kumar Singh)

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By Reuters | Reuters | © Copyright Thomson Reuters 2026.

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