Two new hotels are on the rise in the West Towne/Cimarron area of far West El Paso, another sign of El Paso’s ongoing commercial development boom on the edges of the city.
A new Residence Inn by Marriott is going up in a still-developing office park, directly across the street from Amazon’s recently opened delivery station, which is across the street from the busy West Towne Marketplace and near the also-popular The Canyons at Cimarron shopping center.
Less than half a mile from the Residence Inn site, a new 103-room Home2 Suites by Hilton is under construction at 7320 Cimarron Market Ave. The hotel, expected to open in 2027, is being developed by Sanchi Hospitality Management, an El Paso company with 16 hotels in Texas and New Mexico.
A lot of new retail development and the new Amazon delivery station make the far West Side area a good place for new hotels, said Vimal Bhakta, Sanchi’s president.
The company has another 116-room Home2 Suites nearing completion just off Eastlake Boulevard, in another booming area of retail and industrial development in far East El Paso County.
That hotel, expected to open in September, is at 10301 Desert Oak Court, a midpoint between the giant Amazon fulfillment center and the growing Socorro Logistics Center industrial park, where a Taiwan data-center equipment manufacturer is putting two factories.
“The city keeps growing,” and that makes this a good market for new hotels, Bhakta said.
El Paso County’s hotel occupancy rate was 74% in April, according to the latest data from CoStar, a global provider of real estate and hotel data. That’s above the county’s 2025 average occupancy rate of 65%.
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“El Paso has been a great market for a long time,” and that’s what prompted Icon Lodging, a Dallas hotel development company, to enter El Paso for the first time with the new Residence Inn, said Roger Sotelo, Icon’s design and development manager.
El Paso has been in the midst of a hotel construction boom for at least the last two or three years, as shown in a February 2025 El Paso Times story.
Icon has 12 hotels in other areas of Texas, one in New Mexico, and one in Illinois, according to its website. It also has four others under development in Texas, not including the one in El Paso, the website shows.
Sotelo, an El Paso native and Eastwood High School graduate, said he’s excited to help bring the new hotel to his hometown. The hotel, expected to be completed in the first half of 2027, is at 7770 Canyon Creek Ave.
Icon looked at several locations before picking the site on the edge of the still-developing, 23-acre Canyon Creek office park.
El Paso’s Plexxar Companies in 2024 began developing what was expected to be mainly a medical office park. But it also has other businesses.
Besides the Residence Inn, a padel court facility, Padel Paso, is open; and Gomez Mexican Food, a restaurant and bar, is near opening. The restaurant is owned by the family that operates two Las Palmas Mexican Restaurants in El Paso.
No offices have yet been built in Canyon Creek.
In July 2024, when dirt work was being completed at the office park, Brent Harris, Plexxar’s managing partner, said he had received many inquiries from doctors, dentists, and other medical professionals about possibly locating in the park. Lawyers also had shown interest, he said.
Half-acre to three-acre lots were to be sold to buyers who construct their own buildings, Harris said in 2024.
Harris, who was on a fishing trip last week, said he had no immediate comments about the status of the development of office buildings in Canyon Creek.
The office park is located inside the original footprint of the huge Northwestern Corporate Center industrial park, which Plexxar helped develop. Plexxar is constructing a building for a fifth Schneider Electric factory on the electric products manufacturer’s campus in the industrial park, about half a mile from Canyon Creek.
Vic Kolenc may be reached a915-546-6421; vkolenc@elpasotimes.com; @vickolenc on X, and @vkolenc.bsky.social on Bluesky
This article originally appeared on El Paso Times: Retail, industrial development boom draws hotels to El Paso’s edges
Reporting by Vic Kolenc, El Paso Times / El Paso Times
USA TODAY Network via Reuters Connect
By Vic Kolenc, El Paso Times | USA TODAY Network
