Aldi has unveiled the Aldi Blind Box, and shoppers will have the chance to claim one for free for a limited time.
The boxes are filled with fan-favorite products, standout staples and “fresh picks from across every aisle,” the grocer said in a news release.
When will Aldi’s free Blind Box be available?
A new Aldi Blind Box will be released each day from Monday, June 22 through Thursday, June 25.
How can I claim a Blind Box?
At noon ET on each of the four days, shoppers can go to can go to.aldiblindbox.com to claim that day’s free themed box. The boxes will be given away on a first-come, first-served basis, the company said in a news release, adding that more than 100 boxes will be given away per drop.
What is a Blind Box?
Inspired by the unboxing trends among fashion, beauty and collectables, including toys, Aldi said the box will be packed with items from Aldi’s grocery aisles. Shoppers will receive a box filled with Aldi products but will only know the box theme before opening the package. The company described the effort as “a new way to turn everyday grocery shopping into something a little less predictable.”
“The ALDI Blind Box taps into the excitement our fans already feel walking our aisles,” Aldi’s Communications Director Bridget Kozlowski said in a news release. “Our shoppers come to ALDI for value, but they also come for discovery. From viral ALDI Finds to tried-and-true products shoppers love to tell their friends about, people love the thrill of discovering something new here.”
What are the themes of Aldi’s Blind Boxes?
Each day will feature a different Blind Box
Each day’s box will be revealed on Aldi’s Instagram account @aldiusa ahead of the noon drop.
How do I get my claimed box?
Shoppers who have claimed one of the Blind Boxes will receive them in the mail.
How many Aldi locations are in NY? Find one near you
Currently, Aldi has around 140 stores in New York state, including 13 in the Rochester area and three in the Westchester/Rockland area, according to the company’s website.
To find a location near you, go to info.aldi.us/stores/l/ny.
Contributing: USA Today network
This article originally appeared on Rochester Democrat and Chronicle: Aldi is giving away free Blind Boxes. Here’s how to claim one
Reporting by Victoria E. Freile, New York Connect Team / Rochester Democrat and Chronicle
USA TODAY Network via Reuters Connect
By Victoria E. Freile, New York Connect Team | USA TODAY Network
