GoodRx, an online resource for discounted medications, has launched a membership program that ties in health-care services for consumers.
Called GoodRx Companion, the $14.99 per month program offers free and low-cost generic medications along with online care visits and savings on routine lab work and imaging.
There also is savings for dental and vision care, according to the Santa Monica, Calif-based online platform. The company says it helps nearly 25 million American consumers annually with discounts.
“GoodRx Companion is an important step in our evolution toward building a broader subscription model built for the way consumers are navigating healthcare today,” Wendy Barnes, president and chief executive officer of GoodRx, said in a news release.
The offering comes as Americans see their budgets squeezed by inflation, and higher costs for health care.
Many Americans lost what was called “enhanced” premium assistance at the end of 2025 for health insurance through Affordable Care Act.
Congress did not reinstate the assistance in 2025 that became a primary cause for a 43-day government shutdown, the longest ever from Oct. 1 to mid November. The enhanced premium assistance were enacted in 2021 during COVID-19 pandemic disruptions.
For many Americans to afford higher premiums this year for their ACA plans or even with employer-sponsored coverage, they’ve opted for higher deductibles and other out-of-pocket cost sharing.
In Florida roughly 4.5 million are enrolled this year in ACA plans, a drop of 200,000, or 5.5%, from 2025.
Can GoodRx Companion help you?
GoodRx says its new service is an option to address health care affordability issues, Barnes said.
“As coverage becomes more complex and out-of-pocket costs continue to rise, people are looking for trusted solutions that give them greater control and clearer value,” she said.
The company says it has tapped its pricing capabilities, retail pharmacy relationships, and consumer experience that it has built over more than a decade to launch the subscription service to make health care more affordable and predictable, according to the company.
Since 2011, GoodRx says it has helped Americans save more than $100 billion on the cost of their medications.
At the same time, the digital platform has been under scrutiny.
In 2023, the Federal Trade Commission said GoodRx shared information about users’ health conditions and prescription drugs with digital advertisers like Facebook and Google without permission and contrary to what it told users in its privacy policy.
GoodRx settled with the federal agency that same year, agreeing to pay a $1.5 million civil penalty. It is prohibited from sharing users’ health data with applicable third parties for advertising purposes.
The company said it admitted no wrongdoing and said the FTC focused on an old issue that was proactively addressed three years before the government inquiry began.
What do you get with GoodRx Companion?
To learn more, visit: www.goodrx.com/companion
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Liz Freeman is a health care reporter. Reach her by emailing lfreeman@naplesnews.com
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This article originally appeared on Naples Daily News: New ‘GoodRx Companion’ subscription targets rising costs
Reporting by Liz Freeman, Fort Myers News-Press & Naples Daily News / Naples Daily News
USA TODAY Network via Reuters Connect
