Canton makes an appearance in a Super Bowl commercial this year.
Uber Eats, in its running gag that football is just a ploy to sell food, showcases the Pro Football Hall of Fame’s iconic dome in the ad “Hungry for the Truth,” which features actors Matthew McConaughey and Bradley Cooper.
During the commercial, the two are shown standing outside the Hall of Fame looking at the museum.
“Take a look, Mr. Bradley, what do you see?” McConaughey asks.
“Pro Football Hall of Fame,” Cooper responds.
“It’s a juicer,” McConaughey says, holding up an orange sliced in half and a juicer that looks just like the iconic dome.
“What?” a frustrated Cooper says.
“The Hall of Fame’s a juicer, Bradley!” McConaughey yells. “Check it out.”
Jim Porter, president and CEO of the Hall of Fame, said the museum was pleased to take part in the ad campaign.
“The entire football-food campaign has been well-written, humorous and memorable,” he said. “We were thrilled to work with a great partner in Uber Eats on their latest ad.”
An email seeking comment was sent to Uber Eats.
The commercial is available to view now on YouTube.
How much does a Super Bowl commercial cost in 2026?
A 30-second commercial during Super Bowl 60 costs about $8 million on average. Some companies are paying $10 million or more, Mike Marshall, head of global advertising for NBC Universal, said on “The Varsity” podcast with John Ourand on Jan. 7.
The price has steadily increased over time. Adweek reported in July that NBC raised the asking price to $8 million after initially seeking $7 million for a 30-second spot earlier in 2025. Marshall said that there are a “handful” of ads that were sold for $10 million or more — a record high.
The first Super Bowl ad cost $37,500 back in 1967.
Includes reporting by USA TODAY.
This article originally appeared on The Repository: Uber Eats Super Bowl ad showcases Canton’s Pro Football Hall of Fame
Reporting by Canton Repository / The Repository
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