The Buffalo Bills and Wegmans are collaborating ahead of the team’s Rivalries game against the New England Patriots on Sunday, Oct. 5 to bring fans some exclusive items.
A limited-edition “Bring the Storm” ice cream is available now in Wegmans stores in Buffalo, Rochester, Syracuse, New York’s Southern Tier and Erie, Pennsylvania while supplies last.
Here’s what to know.
What does the Bills’ ‘Bring the Storm’ ice cream taste like?
The specialty ice cream is blue, cake-flavored ice cream with vanilla cake pieces and white sprinkles, according to Wegmans. Shoppers can try the limited-edition ice cream in stores on Oct. 4 and 5.
What other exclusive offers will Wegmans have this week?
If you stop at a Wegmans location in Rochester, Syracuse, New York’s Southern Tier or Erie, Pennsylvania on Monday, Sept. 29, you may be able to pick up a limited-edition Bills Rivalries long-sleeve shirt, designed exclusively for Wegmans.
A Bills sweepstakes for a Rivalries Prize Pack consisting of exclusive Bills Rivalries products and a Wegmans gift card is also taking place. One winner will be picked each month for three months or while supplies last. To find out more, scan the QR code in stores or visit BuffaloBills.com.
Emily Barnes reports on consumer-related issues for the USA TODAY Network’s New York Connect Team, focusing on scam and recall-related topics. Follow her on X and Instagram @byemilybarnes. Get in touch at ebarnes@gannett.com.
This article originally appeared on Rochester Democrat and Chronicle: New Bills-themed ice cream available at Wegmans
Reporting by Emily Barnes, New York Connect Team / Rochester Democrat and Chronicle
USA TODAY Network via Reuters Connect
