Florida wine, beer and spirits lovers have something new to toast this fall.
Total Wine & More, the nation’s largest independent retailer of wine, spirits and beer, is opening a brand-new store in Jacksonville — its first new North Florida location in nearly 20 years.
The 20,000-square-foot store, located in River City Marketplace, officially opens its doors on Thursday, bringing with it thousands of bottles, hundreds of local favorites and a variety of in-store experiences designed for enthusiasts and casual shoppers alike.
From wine tastings and expert-led classes to an expansive walk-in humidor and craft beer district, the new location aims to make discovering new drinks more approachable — and affordable — for everyone just in time for the holiday season.
When and where is the new Total Wine & More in Jacksonville opening?
The new Total Wine & More Jacksonville store opens Thursday at 13275 City Square Drive in River City Marketplace, according to a news release. This location marks a major expansion for Total Wine in the North Florida area and gives shoppers from Jacksonville to Amelia Island a more convenient place to find their favorite wines, spirits and craft beers.
What can shoppers expect inside the new Jacksonville Total Wine?
Shoppers will find one of the largest beverage selections in the region over 8,000 wines, 4,500 distilled spirits, 2,500 beers and a selection of non-alcoholic beverages.
The store’s design centers around interactive tasting experiences, including wine and spirits sampling station, a walk-in humidor with over 50 premium cigar brands and space for tastings, pairing lessons and special events with winemakers and brewers.
How is Total Wine & More celebrating its grand opening?
To mark the grand opening weekend, Total Wine & More is partnering with the Museum of Contemporary Art in Jacksonville and donating 10% of all wine sales to support the museum and its local art programs and community events.
This partnership continues Total Wine’s nationwide commitment to giving back — in 2024, the retailer contributed more than $13 million in monetary and in-kind donations to over 18,000 organizations.
How many jobs will the new store create?
The new River City Marketplace location adds over 50 jobs to Jacksonville’s growing retail workforce. Each team member receives specialized training in wine, beer and spirits education to help customers find the perfect bottle or build a custom pairing for any occasion.
What are the store hours for Total Wine Jacksonville?
The Jacksonville store will operate from 9 a.m. to 10 p.m. Sunday through Thursday and 9 a.m. to 11 p.m. Friday and Saturday.
Why is Total Wine & More opening a new location in Northeast Florida?
This store marks the first new Total Wine & More in the Northeast Florida area in almost two decades, signaling the company’s confidence in the Jacksonville market and its growing consumer base.
For residents in the area, the new location means shorter drives, greater selection and access to expert guidance about all things wine.
This article originally appeared on Florida Times-Union: Total Wine & More plans first new Jacksonville store in decades. Where will it be?
Reporting by Alexandria Mansfield, Jacksonville Florida Times-Union / Florida Times-Union
USA TODAY Network via Reuters Connect
