Memorial Day weekend has passed, school is out, and the sweltering Florida heat is back; summer is basically here.
And nothing says summer more than s’mores by the campfire. However, it does get divisive when it comes to what the perfect s’more looks like.
To settle the debate ahead of the official summer season, Hershey’s is launching its “Heated Debate” campaign in partnership with “Sandlot” actor Patrick Renna.
“Hershey’s milk chocolate is non-negotiable in my house. It’s the classic for a reason,” Renna said in a press release. “And the marshmallow? That’s where the family debate gets loud. Camp Gooey, Camp Toasty … everybody’s got a take. But that’s the best part: you’re outside, you’re laughing, and for a few minutes you’re just together with sticky fingers, big smiles, and s’mores that taste like summer.”
Starting today, fans can join the debate across Instagram and TikTok. So, do Floridians prefer a “toasty” or “gooey” s’more? And does the rest of the nation agree with the Sunshine State?
What kind of s’more do Floridians prefer?
According to Hershey’s S’mores Heated Debate Report, Florida prefers their s’mores on the toastier side, with 62% of Floridians a part of “Team Toasty.”
Additionally, they determined that 39% of Floridians do not want someone else making their s’more for them.
How do most people prefer their s’mores?
The rest of the country agrees with Florida’s stance, with the report detailing these stats:
How do I get involved in the Hershey’s s’mores campaign?
Fans can join the conversation on Instagram and TikTok starting June 1 by sharing their s’mores style,tagging @hersheys and using the hashtags #campgooey or #camptoasty.
Hershey’s launches s’mores kit ahead of summer
To celebrate the summer season, the “HERSHEY’S Flavor Combos S’mores Kit” has everything they might need in one convenient box, which includes:
They are available in stores at Walmart, Costco, Sam’s Club and BJ’s Wholesale Club.
Buy Hershey’s S’mores Kit with Walmart+
Samantha Neely is a trending reporter for the USA TODAY NETWORK-Florida, covering pop culture, theme parks, breaking news and more. You can get all of Florida’s best content directly in your inbox each weekday by signing up for the free newsletter, Florida TODAY, at https://floridatoday.com/newsletters.
This article originally appeared on Palm Beach Post: Do Floridians prefer their smores more ‘toasty’ or ‘gooey’?
Reporting by Samantha Neely, USA TODAY NETWORK – Florida / Palm Beach Post
USA TODAY Network via Reuters Connect
