Home » News » Local News » Michigan » Stellantis sales slide 10% in lackluster second-quarter sales report
Michigan

Stellantis sales slide 10% in lackluster second-quarter sales report

(This story has been updated to correct the date Stellantis announced new CEO Antonio Filosa would still also be overseeing American operations.)

Stellantis’ quarterly U.S. sales fell 10% in the second quarter of 2025 compared with the same period a year ago, as the brand sold 309,976 vehicles.

Video Thumbnail

The numbers reflect a continuation of a downturn in Stellantis’ sales — and stock market performance — over the last 12 months.

In 2024, sales fell 15% as compared with the year before; in April, the company reported that first-quarter sales this year dropped 12% from the same quarter last year. Through a tumultuous past 12 months, Stellantis shares have lost nearly half their value, opening Tuesday, July 1, at $9.87.

In its latest report, Stellantis’ second-quarter losses are compared to a worse second quarter in 2024, when the brand suffered a 21% drop in sales numbers.

Stellantis owns the Chrysler, Dodge, Jeep, Ram and Fiat nameplates in the United States. Among its various brands, Jeep, and Ram sold the most vehicles and saw slight sales increases, while the company as a whole had a double-digit drop.

In a news release accompanying the announcement of sales numbers, Jeff Kommor, head of U.S. sales, said that Ram 1500 sales helped the truck brand climb, while Jeep’s slight increase of 1% in sales year over year demonstrates some momentum.

Here’s how the brands performed compared with 2024’s second quarter, according to company data:

Brand under new leadership

As sales have continued to decrease, Stellantis has been striving to improve its reputation as a plummeting brand, especially among American consumers.

After a year of turmoil under former CEO Carlos Tavares, who resigned in December 2024, the company announced in May its next CEO, Antonio Filosa, who has stated interest in revitalizing the American sector of the international brand.

Filosa began with Fiat over 25 years ago and has remained with Stellantis-affiliated brands since. Filosa held the top post over the Americas before being named CEO, and on June 23, the company announced Filosa will be keeping his old job overseeing American operations while simultaneously leading the international company.

The move to maintain control over the Americas, coupled with confirmation from Stellantis officials that the Italian native Filosa will continue living in — and working from — metro Detroit, demonstrates intent to reform Stellantis’ position in America, analysts previously told the Free Press.

Stellantis has turned in poorer sales numbers than its Detroit Three competitors — General Motors and Ford Motor Co., which both reported gains.

GM and Ford reported sales on Tuesday, July 1, with GM boasting a 7% increase compared with 2024’s second quarter, and Ford’s 14.2% rise in the second quarter over the same period a year ago. Other manufacturers, like Toyota’s North American sector, reported a 7.2% quarterly rise in sales, and American Honda reported its U.S. sales rose 8.1%.

Analyst weighs in

Ivan Drury, the director of insights at Edmunds, told the Free Press he was surprised by Stellantis’ report.

He thought it would be worse.

“While not over the top surprising, I’d say it’s slightly better than I expected. It’s not like they really blew it out of the water, right?” Drury said. “I expected them to be down 12%, and they say they’re down 10%.”

Drury noted that several strategic misfires from Stellantis have hurt the brand, namely removing the HEMI V-8 engine from its Ram 1500 truck, and solely offering an electric muscle car in the Dodge Charger.

With those decisions, Stellantis “alienated much of their customer base,” Drury said.

However, RAM and Dodge both have announced plans to assuage those concerns. The HEMI is coming back to the Ram 1500, the brand announced last month, and Dodge will begin offering a four-door iteration of its Charger Daytona for the 2026 model year.

Eventually, Stellantis has said, an internal combustion engine will return to its hallmark muscle car.

With those decisions, Drury said, “they could kind of reinvigorate some of the customer base they have lost.”

Despite Stellantis making some key decisions to address its shortcomings, the anticipated market conditions under increased tariffs might render moot its attempts to reemerge.

“Even though their position is more in line with market expectations, they’re now going to have to deal with all of the market factors that are beyond their control: the eventuality of tariffs coming and rearranging consumers’ budgets,” Drury said.

All told, a decrease in sales was expected, Drury said, and 10% is decent for a struggling automaker in a fragile economy:

“The amazing thing is, with all that going on, they still didn’t fall off of a cliff.”

Liam Rappleye covers Stellantis and the UAW. Contact him: LRappleye@freepress.com.

This article originally appeared on Detroit Free Press: Stellantis sales slide 10% in lackluster second-quarter sales report

Reporting by Liam Rappleye, Detroit Free Press / Detroit Free Press

USA TODAY Network via Reuters Connect

Related posts

Leave a Comment