The city of Battle Creek issued a statement welcoming the Ferrero Group to the community following the announcement of its planned acquisition of W.K. Kellogg Co.
Officials said city leaders are just beginning to learn the details of the sale, and while too early to predict what the change may mean for Battle Creek, the city looks forward to learning more from both companies.
“W.K. Kellogg Co. has shown a strong commitment to Battle Creek since its formation,” said Interim City Manager Ted Dearing. “We are hopeful that this commitment will continue under Ferrero’s ownership.”
“We welcome Ferrero to Battle Creek,” said Mayor Mark Behnke. “We look forward to building a strong, long-term relationship that supports their success and secures their presence in our community for years to come.”
The companies said in an announcement “Ferrero traces its roots to humble beginnings as a family business, still operating in the town where they were founded. After the transaction closes, Battle Creek, MI will remain a core location for the company and will be Ferrero’s headquarters for North America cereal.”
This article originally appeared on Battle Creek Enquirer: Battle Creek officials respond to sale of WK Kellogg
Reporting by Liz Shepard, Battle Creek Enquirer / Battle Creek Enquirer
USA TODAY Network via Reuters Connect
