May 6 (Reuters) – New York Times on Wednesday added digital-only subscribers above estimates, helped by stronger demand for news as readers closely followed fast-changing global political and economic developments.
Shares of the Times rose nearly 5% in early trading.
Heightened global tension, including ongoing wars and shifts in U.S. policies, have kept audiences engaged, prompting higher news consumption and boosting traffic to the company’s digital platforms.
The New York Times has steadily positioned itself as a subscription-first media group, expanding beyond core news into bundled offerings that include games, lifestyle content and sports.
The newspaper added 310,000 net digital-only subscribers in the first quarter, compared with analysts’ average estimate of 270,513, according to data compiled by Visible Alpha.
(Reporting by Kritika Lamba in Bengaluru; Editing by Shinjini Ganguli)
